Creative Concepts

  • 01 Mar 2011
  • 6:00 PM
  • 19 Apr 2011
  • 8:00 PM
  • Digitas 33 Arch Street, Boston, MA 02110

Registration

Registration Closed: CREATIVE CONCEPTS
Dates for next Class TBD
Dates: March 1, 8, 15, 22, 29, April 5, 12, 19
Time: 6:00 pm-8:00 pm
Location: Digitas
Trainers: Joe Palmer & Jim Harrington
Audience: Aspiring copywriters & art directors
Price: $425 member / $475 non-member

This 8-week course provides the opportunity for advertising professionals in the early-intermediate stages of their career to expand their portfolio through challenging assignments. Projects focus on using techniques to generate ideas and solve problems. The course is led by experienced pros that teach, coach and critique along with occasional guest speakers. Classes meet once a week in the evening for two hours over a period of eight consecutive weeks. Space is limited to 15.

Key Topics/Activities
  • Understanding strategy vs. concept
  • The Big Idea
  • Creating strategies and concepts
  • Thinking inside the box, thinking outside the box
  • Selling and presenting yourself and your ideas


Trainers:

Jim Harrington
As an art director and associate creative director at Digitas, Jim Harrington specializes in creating active branding, promotional, and integrated campaigns for brands like Duracell, Buick, and GMC. Over the course of his 11-year career Jim has also developed digital, print, and design work for Delta Airlines, Best Buy, AT&T, and General Motors. Jim’s work has been honored by Hatch, FWA, OMMA, and MITX. Most recently a site experience Jim and Joe Palmer helped create for Buick won a 2010 OMMA award for website excellence and The FWA Site of the Day. Jim is a graduate of Rochester Institute of Technology.

Joe Palmer

Joe Palmer is a copywriter and associate creative director who has been with Digitas for six years. He has worked on digital and active branding campaigns for Goodyear, Buick, GMC, and Children’s Hospital Boston. Prior to joining Digitas, he worked for eight years at Hill Holliday creating broadcast, print, and outdoor work for brands including Dunkin’ Donuts, Fidelity Investments, Fleet Bank, Marshalls, the Boston Red Sox, and CVS. His work has been recognized by Hatch, FWA, OMMA, and MITX. Most recently a site experience Joe and Jim Harrington helped create for Buick won a 2010 OMMA award for website excellence and The FWA Site of the Day. Joe is a graduate of Syracuse University.

Space is limited. Register, today!

Have Questions about PD? Contact Clare Cox at clare@adclub.org


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