Professional Development: Copywriting Essentials

  • 30 Nov 2017
  • 9:30 AM - 4:30 PM
  • Sapient Razorfish, 131 Dartmouth St., 3rd Floor, Boston, MA
  • 3

Registration


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Copywriting Essentials

DATE: November 30, 2017

TIME:  9:30AM- 4:30PM

INSTRUCTORS:  Daisy Scott, Creative Director

PRICE: $550 member / $640 non-member

LOCATION: Sapient Razorfish, 131 Dartmouth St., 3rd Floor, Boston, MA

ABOUT THIS COURSE: 

This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working. Do bring in a project that’s giving you agita. It’ll be part of our practical problem-solving!

What we cover:

• Mining strategies

• Concepting

• Working with visuals

• Elements of tone

• A bit of editing and grammar where necessary!

WHO SHOULD TAKE THIS COURSE?:

Junior to mid-level Copywriters for internal to external agencies.


*Registration is non-refundable

 

© The Ad Club 2017
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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