Professional Development: Creative Concepts, Summer 2017

  • 11 Jul 2017
  • 6:00 PM
  • 29 Aug 2017
  • 8:00 PM
  • PrecisionEffect, 101 Tremont St., Boston
  • 5



DATES: Tuesdays, 6-8pm, 7/11-8/29 (8 weeks)

TIME: 6:00PM-8:00PM

INSTRUCTORS: Doug Chapman, SVP/Creative Director, George Recine, VP/Associate Creative Director

PRICE: $550 member | $695 non-member 

LOCATION: PrecisionEffect, 101 Tremont St., Boston

This 8-week course will explore the building blocks critical to creating the big idea, the foundation for every meaningful dialogue between brands and customers.

This course is great for aspiring creatives looking to build a portfolio, clients and account people looking to get a better understanding of the creative process, as well as younger art directors, designers, and writers.

Together, we’ll explore the value of strategy, techniques for concepting, execution, and ways to pull the big idea through all components of an integrated campaign. You will benefit from the expertise of guest speakers from top agencies, and have the opportunity to share your work and have your portfolio critiqued as you develop it.

Classes run for two hours, one evening a week for eight weeks. Here are a few of the topics we’ll cover:

  • Understanding creative strategy and concepting
  • The Big Idea
  • Thinking inside the box, thinking outside the box
  • Work that’s relevant
  • Selling and presenting yourself and your ideas
  • Addressing your clients’ real business problems and goals

Guest speakers will be invited to share their wisdom.

* Registration is non-refundable

© The Ad Club 2018
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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