Professional Development: Developing Digital Marketing Strategies

  • 25 Jul 2017
  • 1:00 PM - 5:00 PM
  • Havas Media, 10 Summer Street, Boston
  • 5

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Developing Digital Marketing Strategies

DATE: July 25, 2017
TIME:  1:00 - 5:00 pm
INSTRUCTOR:  Steph Parker, Associate Director at Socialyse, part of Havas Group
PRICE: $450 member / $525 non-member
LOCATION: Havas Media, 10 Summer Street, Boston

 ABOUT THIS COURSE: 

In today’s dynamic digital marketplace, it’s not enough to build a strategy that only aligns a digital marketing channel with a business goal. Consumers — users of the digital technology we leverage for our campaigns — are savvier than ever, desiring information and experiences on-demand. And, they’re empowering the choices for where they spend their time, effort, and money with research. They are growing increasingly skeptical of any branded content that may secretly try to sell them something.

In this course, we’ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect. We’ll also review the basics of user behavior and psychology as they pertain to the consumer journey, identifying marketing opportunities that create positive user experiences.

After this course, you will be able to:

  • Understand how to begin building a digital marketing strategy
  • Identify the reasons behind changes in user behavior along the consumer journey
  • Brainstorm marketing tactics that create positive user experiences
  • Articulate consumer attitudes and use-cases for each main digital marketing channel

Pre-requisites: Basic familiarity with email, SEO/SEM, blogs, influencer marketing, social media channels (Facebook, Twitter, Instagram, Pinterest, etc.), messaging apps (Snapchat, WhatsApp, Messenger), display, and native advertising. We will not be reviewing a 101 of these platforms in this course; we will be exploring their strategic applications and roles within digital marketing campaigns.

For any questions please contact Molly Sullivan at molly@adclub.org.

*Registration is non-refundable

 

© The Ad Club 2017
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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