Professional Development: Developing Digital Marketing Strategies

  • 02 Mar 2017
  • 1:00 PM - 5:00 PM
  • Havas Media, 10 Summer Street, Boston
  • 12


Registration is closed

Back by popular demand…
Developing Digital Marketing Strategies

DATE: March 2, 2017

TIME:  1:00 - 5:00 pm

INSTRUCTOR:  Steph Parker, Supervisor at Socialyse, part of Havas Group

PRICE: $450 member / $525 non-member

LOCATION: Havas Media, 10 Summer Street, Boston


In today’s dynamic digital marketplace, it’s not enough to build a strategy that only aligns a digital marketing channel with a business goal. Consumers — users of the digital technology we leverage for our campaigns — are savvier than ever, desiring information and experiences on-demand. And, they’re empowering the choices for where they spend their time, effort, and money with research. They are growing increasingly skeptical of any branded content that may secretly try to sell them something.

In this course, we’ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect. We’ll also review the basics of user behavior and psychology as they pertain to the consumer journey, identifying marketing opportunities that create positive user experiences.

After this course, you will be able to:

•   Understand how to begin building a digital marketing strategy
•   Identify the reasons behind changes in user behavior along the consumer journey
•   Brainstorm marketing tactics that create positive user experiences
•   Articulate consumer attitudes and use-cases for each main digital marketing channel

 Pre-requisites: Basic familiarity with email, SEO/SEM, blogs, influencer marketing, social media channels (Facebook, Twitter, Instagram, Pinterest, etc.), messaging apps (Snapchat, WhatsApp, Messenger), display, and native advertising. We will not be reviewing a 101 of these platforms in this course; we will be exploring their strategic applications and roles within digital marketing campaigns.

*Registration is non-refundable


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