Have you hugged your car today?Rob Weisberg, CMO of Zipcar, discusses what AdAge calls "one of World's hottest brands" by focusing on the company’s marketing philosophy of consumer engagement. Hear how the clever, fun and approachable Zipcar brand is building a “car-hugger” community of passionate members known as Zipsters via social media.
Tuesday, December 14thBreakfast: 8:30am / Presentation: 9:00am
Member: $45 / Non-Member: $60
If you have any questions about this or any other Ad Club event please call Kate McCabe at 617.456.0425