Professional Development: Content Marketing 201

  • 10 Nov 2016
  • 1:00 PM - 5:00 PM
  • Weber Shandwick, 40 Broad Street, Boston
  • 12


Registration is closed


DATE: November 10, 2016

TIME: 1:00PM-5:00PM

INSTRUCTOR: Alex Silberman | VP of Digital Strategy | Weber Shandwick

PRICE: $450 member | $525 non-member 

LOCATION: Weber Shandwick | 40 Broad Street, 8th Floor


From B2B to CPG and everywhere in-between, big brands and small businesses are building and measuring integrated content marketing programs in totally new ways. But once you know the fundamentals, what are the next steps as a digital marketer? How do you transform your blog into a hub, turn advocates to influencers, integrate content into your existing CRM, and measure everything in a way that actually makes sense?

In this workshop, we'll focus on the technology and techniques marketers need to build effective and sustainable content marketing programs. We'll review new industry channels and trends, identify challenges to content marketing by industry and business size, discuss new disclosure requirements and best practices, and fight through some common misconceptions about this "new" strategy.

*Registration is non-refundable


© The Ad Club 2018
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

Facebook Twitter Linkedin Instagram YouTube
Powered by Wild Apricot Membership Software