Professional Development: Building a Strong Media Plan

  • 07 Oct 2015
  • 9:00 AM - 4:00 PM
  • SapientNitro, 131 Dartmouth Street #301, Boston, MA


BUILDING A STRONG MEDIA PLAN: Finding the Right Balance Between Traditional & Digital


Please email Molly Sullivan ( to be added to the waitlist

DATE: October 7, 2015

TIME: 9:00AM-4:00PM

INSTRUCTOR: Debbie Haggerty, Founder & Owner of Mediaworks

AUDIENCE:  Anyone interested in learning about the latest trends in print, broadcast, and digital

PRICE: $550 member | $640 non-member 

LOCATION: SapientNitro, 131 Dartmouth Street #301, Boston


Technology has made media one of the most dynamic fields within advertising today. Most of us are clambering for information and a crystal ball. How do we fully understand Social, Mobile, Terrestrial, Digital, Viral, and more? In this class, we will explore the foundations for building a strong media plan, review the current spectrum of media options, and plant challenges to elicit from the group examples of why media is the other creative department.

This course is for you if you are a Client or Agency Account Executive with oversight for media planning, or if you are new to media and seeking a solid overview of process, options, and inspiring examples of successful media plans.


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22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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