CMO Breakfast Series with Liberty Mutual

  • 19 Oct 2010
  • 8:30 AM - 9:59 AM
  • Google Inc., 5 Cambridge Ctr # 5, Cambridge, MA
  • 29


Join Paul Alexander, SVP, Communications at Liberty Mutual on Tuesday, October 19th.

Liberty Mutual: The Responsibility Project & Cross-Channel Integration
Paul Alexander, SVP, Communications at Liberty Mutual, will discuss how the brand differentiated itself from other insurance companies by featuring personal and persuasive branded content to drive consumer engagement. The Responsibility Project has now grown to include broadcast and digital components. Hear firsthand how it happened, and the challenges and opportunities associated with utilizing cross-channel marketing platforms.

Event Details:
Tuesday, October 19th
Breakfast: 8:30am  /  Presentation: 9:00am

Registration for this event is now closed, but we are welcoming walk-ins!
Member: $45 / Non-Member: $60

If you have any questions about this or any other Ad Club event please call Kayt Racz at 617.456.0427.



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