Professional Development: Copywriting Essentials+

  • 16 Apr 2015
  • 9:30 AM - 4:30 PM
  • TBD, Boston


Registration is closed


DATE: April 16, 2015

TIME: 9:30AM-4:30PM

TRAINER: Daisy Scott, Award-Winning Writer

AUDIENCE:  Junior to mid-level copywriters from internal or external agenices

PRICE: $550 member | $640 non-member 


How do you get someone’s attention? How do you hold it for a nanosecond longer? Why should a consumer listen to you? What’s the difference between a feature and a benefit? Does it matter? Where can you find ideas?  This full-day course covers essential elements of persuasive writing and includes practical problem-solving, hands-on exercises, and critique. Participants will analyze what works and what doesn’t. They’ll learn techniques that will move them more effectively through strategies and make concepting more productive, drafts stronger, and their final product harder working. This workshop will provide the opportunity to look at and learn from the good, the bad, and those ugly projects we all have to face.

Key Topics:

  • Understand the major elements of persuasive writing
  • Learn and practice techniques that lead to good copy
  • Learn to mine strategies for nuggets of strong communication
  • Understand and practice what makes a voice or brand
  • Practice working with visuals
  • Practice editing and catching grammar errors
  • Learn to adapt messages to different media
  • Add to your writing toolkit

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22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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