Dates: October 2, 9, 16, 23, 30 November 6, 20, December 4
Time: 5:30 pm - 7:30 pm
Trainer: Doug Gould, Creative Director, allen & gerritsen
Audience: Aspiring copywriters and art directors in the early stage of their careers.
Price: $425 member / $495 non-member
Location: a&g | 2 Seaport Lane | Boston, MA 02110
This 8-week course provides the opportunity to build and expand your portfolio (and career) through challenging assignments. Projects involve learning how to use creative strategies and how to generate ideas that solve problems. The course is led by experienced pros that teach, coach and critique along with occasional guest speakers. Classes meet once each week in the evening for two hours over a period of eight consecutive weeks.
Each week students will present concepts in class to be critiqued by instructors who are creative professionals from the region that have worked on national and global brands. They use real world examples to illustrate successful campaign strategies and show how the creative work brings them to life in a variety of mediums.
- Understanding creative strategy and concepting
- The Big Idea
- Creating strategies and concepts
- Thinking inside the box, thinking outside the box
- Selling and presenting yourself and your ideas
"If you want to learn how the ad world operates, take this class!" -Christina Dear, Digitas
"I found this class invaluable in learning the basics and do's/don'ts of copywriting. I feel confident going forward." -Jeff Goldberg, MLB
words, and powerful images undefined and I love communication that leaves you thinking.
Whether it's advertising, movies, blog posts, journalism, or a great book, I
want to feel something. I have
worked in advertising as an art/creative director for over 25 years, and have
been fortunate enough to work for some of the most recognizable brands in the
country. My work has been recognized in the categories of art direction,
copywriting, and photography.
awards matter to you, I’ve won my share. Awards from: Communication Arts
Advertising Annual and Exhibit • CANNES • ANDY • Hatch • The Clio Awards • The
One Show • Art Directors Club of New York • Print Magazine • Graphis • The MIXX
Awards • MITX • Luerzer’s Archive • And others. I have
had the good fortune of being a part of two Super Bowl commercials, including
the top-rated spot of 2003 by USA Today, and both spots have been named to the
top 20 Super Bowl spots of all time by Creativity.
thing I have ever done is have a family, and enjoy the success and failures of
being a father, husband, and son. My life has informed what comes out in my
This class is currently SOLD OUT. To add your name to the wait list, please contact Clare Cox at firstname.lastname@example.org.