Have Questions about Professional Development? Contact Clare Cox at ccox@adclub.org
The workshop provides individuals with the fundamentals to go from “good to great” in Account Management. A must for anyone that is committed to the role of account management in any area of integrated marketing or brand management. Provides individuals with the tools to develop great client relationships, insightful strategic briefs and effective business-building ideas. Click HERE to learn more.
This 8-week course meets for two hours in the evening. It is built around a series of creative assignments that help you learn to think strategically; find innovative ways to communicate the product benefit and brand; develop your own distinctive voice. Click HERE to learn more.
Selling Creative
Learn the “best of breed” in each of the four critical components that collectively teach how to present effectively. The foundation for the powerful and unique integration of skills taught in this program encompasses: Communication and delivery skills, Organizational skills, Presentation aid development and use, and Addressing Disturbances. Click HERE to learn more.
Evaluating Creative
How do you measure creative success? Creative evaluation is an important part of the communications process. It is essential to getting the best creative solutions possible. Done right, it reveals how well a piece of creative work resonates with its intended audience. It provides valuable lessons that impact future work. Click HERE to learn more.