Account Management Masters


New for 2013. Whoever said the consummate account manager is a jack of all trades and master of none didn’t go far in this job. To be a leading account service professional, you must demonstrate mastery of advertising and marketing, client-relationship management, business development, staff/team management and operational effectiveness. It’s not for the weak of heart!

In an increasingly competitive business environment, agencies need their senior account staff operating at peak—thinking strategically, planning creatively and managing superbly. With its blend of rich content, case review, group discussion and interactive exercises, this directed session challenges you to reach new levels of performance.

Key Topics:
  • Applying business and managerial acumen to deepen client partnerships
  • Techniques for advancing the strategic contribution of an account service team
  • Proven practices for project planning, scoping and briefing
  • Operational excellence—how to enable the smooth flow of information and drive collaboration among internal and external resources
  • Communication skills for more effective staff, colleague and client management
  • Talent development practices for increasing individual and team performance
Please contact Clare Cox with any questions regarding professional development

Upcoming events

    • 22 May 2014
    • Downtown Boston, TBD
    • 18


    ACCOUNT MANAGEMENT MASTERS 

    Date: May 22, 2014

    Time: 8:30 am - 4:30 pm

    Trainer: Marta Stiglin 

    Audience: Ideally suited for account directors and senior-level account managers from an internal or external agency, with at least 5+ years of experience managing and mentoring account staff. 

    Price: $525 member | $595 non-member 

    Location: Downtown Boston, TBD

    Whoever said the consummate account manager is a jack of all trades and master of none didn’t go far in this job. To be a leading account service professional, you must demonstrate mastery of advertising and marketing, client-relationship management, business development, staff/team management and operational effectiveness. It’s not for the weak of heart! 

    In an increasingly competitive business environment, agencies need their senior account staff operating at peak -- thinking strategically, planning creatively and managing superbly. With its blend of rich content, case review, group discussion and interactive exercises, this directed session challenges you to reach new levels of performance. 

    Key Topics

    • Applying business and managerial acumen to deepen client partnerships
    • Techniques for advancing the strategic contribution of an account service team
    • Proven practices for project planning, scoping and briefing
    • Operational excellence -- how to enable the smooth flow of information and drive collaboration among internal and external resources
    • Communication skills for more effective staff, colleague and client management
    • Talent development practices for increasing individual and team performance

    "Provided a great understanding of what and how others want from Account Managers." -Tori Orr, MIT Lincoln Labs
     
     
    "The content and relevance to my role was strong. It was less focused on tactics and day-to-day and catered to a senior, strategic level." -Erica Holmes, CVS

     
     

    Marta Stiglin


    Marta Stiglin started out as a designer, until one day the principal of the agency she worked for handed her a sketch on a cocktail napkin in lieu of a creative brief- at which point she realized her true calling: Account Management. Marta spent much of her career as an account person on the external agency side, advancing to executive management before joining the in-house agency at Bose Corporation. At Bose, Marta led the planning and development of marketing communications for the  company’s consumer products divisions undefined overseeing  advertising and merchandising for the direct, retail and wholesale channels. Today her firm, Stiglin Consulting, partners with companies to advance their brand strategies as well as their  management and organizational practices to increase their competitiveness in the marketplace. Marta is a current Board Member and former Chairman of IHAF (the In-House Agency  Forum) as well as a guest speaker/session facilitator for a host of industry events, and an active trainer for The Ad Club’s professional development program for over 6 years. 

    Space is limited. Register today! 

    Have questions about Professional Development? Contact Clare Cox at clare@adclub.org

Past events

16 May 2013 Account Management Masters
 

© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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