Account Management Essentials

What makes an account manager great? What’s the real value of the account manager’s role? Find out in this hands-on interactive workshop that covers everything from basics to best practices- including the skills, behaviors and attitudes necessary to succeed in account service.

Through a blend of rich content, group exercises, role-plays and coaching the program targets real-world challenges and situations that account managers face in their daily interactions with clients, team members, creative partners and business partners.

Key Topics/Activities:
  • What makes a great account manager
  • What clients want from their agency partner
  • How to manage expectations and strengthen relationships
  • How to break through as an expert
  • Thinking strategically, being solution-oriented
  • Bringing business partners into the process
  • Managing communications, incl. resolving conflicts

Upcoming events

No events available.

© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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