Account Management Essentials

What makes an account manager great? What’s the real value of the account manager’s role? Find out in this hands-on interactive workshop that covers everything from basics to best practices- including the skills, behaviors and attitudes necessary to succeed in account service.

Through a blend of rich content, group exercises, role-plays and coaching the program targets real-world challenges and situations that account managers face in their daily interactions with clients, team members, creative partners and business partners.

Key Topics/Activities:
  • What makes a great account manager
  • What clients want from their agency partner
  • How to manage expectations and strengthen relationships
  • How to break through as an expert
  • Thinking strategically, being solution-oriented
  • Bringing business partners into the process
  • Managing communications, incl. resolving conflicts
Please contact Clare Cox with any questions regarding professional development

Upcoming events

    • 06 May 2014
    • Downtown Boston, TBD
    • 21


    Date: May 6,, 2014 

    Time: 8:30 am - 4:30 pm 

    Trainer: Marta Stiglin

    Audience: Entry to mid-level account managers working for an internal or external agency.

    Price: $525 member | $595 non-member 

    Location: Downtown Boston, TBD

    What makes a great account manager? What’s the value of your role? How do you demonstrate it within the agency and with your clients? This interactive workshop covers everything from basics to best practices-- including the skills, behaviors  and attitudes necessary to succeed in account management. 

    Through a mix of detailed content, workbook exercises, facilitated discussion and participant role play, Account Management Essentials targets real-world challenges that account managers face in their daily dealings with clients, colleagues, creative contributors and others. 

    Key Topics

    • Deep dive into account management and how it relates to other agency functions
    • Core competencies of an effective account manager- what it takes to be great!
    • Knowing your clients, including what clients want from an account manager
    • What constitutes a strategy, and the mechanics of project planning and workflow
    • Tools and techniques for more effective project and meeting management
    • Communication practices for managing breakdowns and building partnerships


    "Extremely fun and informative. I left with some great new ideas and knowledge that will help me do my job better. Marta is a great presenter!" -Matt Isgro, Staples

    "Reinforced some of the things I like about my job, and I was able to see I'm not alone in some things I struggle with." -Marva Lebrun, John Hancock

    Marta Stiglin

    Marta Stiglin started out as a designer, until one day the principal of the agency she worked for handed her a sketch on a cocktail napkin in lieu of a creative brief- at which point she realized her true calling: Account Management. Marta spent much of her career as an account person on the external agency side, advancing to executive management before joining the in-house agency at Bose Corporation. At Bose, Marta led the planning and development of marketing communications for the  company’s consumer products divisions undefined overseeing  advertising and merchandising for the direct, retail and wholesale channels. Today her firm, Stiglin Consulting, partners with companies to advance their brand strategies as well as their  management and organizational practices to increase their competitiveness in the marketplace. Marta is a current Board Member and former Chairman of IHAF (the In-House Agency  Forum) as well as a guest speaker/session facilitator for a host of industry events, and an active trainer for The Ad Club’s professional development program for over 6 years. 

    Space is limited. Register today!

    Have questions about Professional Development? Contact Clare Cox at


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22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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