PD Schedule

Upcoming events

    • 07 Nov 2014
    • Downtown Boston, TBD


    Date: Nov 7, 2014

    Time: 8:30 am - 4:30 pm

    Trainer: Marta Stiglin 

    Audience: Ideally suited for account directors and senior-level account managers from an internal organization or external agency, with at least 5+ years of experience managing and mentoring account staff. 

    Price: $525 member | $595 non-member 

    Location: Downtown Boston, TBD

    Whoever said the consummate account manager is a jack of all trades and master of none didn’t go far in this job. To be a leading account service professional, you must demonstrate mastery of advertising and marketing, client-relationship management, business development, staff/team management and operational effectiveness. It’s not for the weak of heart! 

    In an increasingly competitive business environment, organizations and agencies need their senior account staff operating at peak -- thinking strategically, planning creatively and managing superbly. With its blend of rich content, case review, group discussion and interactive exercises, this directed session challenges you to reach new levels of performance. 

    Key Topics

    • Applying business and managerial acumen to deepen client partnerships
    • Techniques for advancing the strategic contribution of an account service team
    • Proven practices for project planning, scoping and briefing
    • Operational excellence -- how to enable the smooth flow of information and drive collaboration among internal and external resources
    • Communication skills for more effective staff, colleague and client management
    • Talent development practices for increasing individual and team performance

    "Provided a great understanding of what and how others want from Account Managers." -Tori Orr, MIT Lincoln Labs
    "The content and relevance to my role was strong. It was less focused on tactics and day-to-day and catered to a senior, strategic level." -Erica Holmes, CVS


    Marta Stiglin

    Marta Stiglin started out as a designer, until one day the principal of the agency she worked for handed her a sketch on a cocktail napkin in lieu of a creative brief at which point she realized her true calling: Account Management. Marta spent much of her career as an account person on the external agency side, advancing to executive management before joining the in-house agency at Bose Corporation. At Bose, Marta led the planning and development of marketing communications for the company’s consumer products divisions, overseeing advertising and merchandising for the direct, retail and wholesale channels. Today her firm, Stiglin Consulting, partners with companies to advance their brand strategies as well as their management and organizational practices to increase their competitiveness in the marketplace. Marta has been a trainer with The Ad Club’s professional development program for over 7 years. She is also a current Board Member and former Chairman of IHAF (the In-House Agency Forum) as well as a guest speaker/session facilitator for a host of industry events.

    Space is limited. Register today! 

    Have questions about Professional Development? Contact Clare Cox at clare@adclub.org

Past events

13 Jun 2014 Account Management Essentials
07 May 2014 Copywriting Essentials + Workshop
17 Apr 2014 Writing Creative Briefs That Work
26 Mar 2014 Creative Concepts
28 Jan 2014 Professional Development: Selling Creative
30 Jul 2013 Copywriting Essentials+ Workshop
10 May 2013 Account Management Essentials
30 Apr 2013 Writing Creative Briefs that Work
13 Mar 2013 Creative Concepts
15 Nov 2012 Selling Creative
13 Nov 2012 CMO Breakfast Series with MassMutual
07 Nov 2012 Under The Dome | BI Worldwide
09 Oct 2012 Essentials of Account Management
03 Oct 2012 Creative Concepts
25 Sep 2012 CMO Breakfast Series with Stonyfield
21 Aug 2012 CMO Breakfast Series with The Ninety Nine Restaurants
16 Aug 2012 Habits of The Holiday Shopper Webinar
10 Jul 2012 CMO Breakfast Series with Patron
20 Jun 2012 Creative Concepts
30 May 2012 CMO Breakfast Series with John Hancock
23 May 2012 Under the Dome | Ad Networks: Beyond The Banner
26 Apr 2012 CMO Breakfast Series with Life is good
20 Apr 2012 Under The Dome | The Science of Social: Facebook Engagement
19 Apr 2012 Selling Creative
18 Apr 2012 Yahoo! Webinar: Marketing to Hispanics in America
27 Mar 2012 CMO Breakfast Series with The Boston Red Sox
25 Mar 2012 Mad Men Watch Party
21 Mar 2012 Essentials of Account Management
29 Feb 2012 CMO Breakfast Series with Boloco
31 Jan 2012 CMO Breakfast Series with L.L. Bean
15 Nov 2011 CMO Breakfast Series with CVS
26 Oct 2011 CMO Breakfast Series with Dunkin' Donuts
29 Sep 2011 CMO Breakfast Series with Staples
25 Aug 2011 CMO Breakfast Series with Welch's
19 Jul 2011 Ad Exchanges and Real-Time Bidding... Demystified
23 Jun 2011 Essentials of Account Management
23 Jun 2011 CMO Breakfast Series with XEROX
08 Jun 2011 Smart Gamification: 7 Core Concepts for Brands
24 May 2011 CMO Breakfast Series with Jim Speros, EVP & CMO at Fidelity: Presented by Microsoft
28 Apr 2011 CMO Breakfast Series with Karen Coppola, SVP of Marketing at The TJX Companies, Inc: Presented by Microsoft
22 Mar 2011 Selling Creative
01 Mar 2011 Creative Concepts
28 Feb 2011 CMO Breakfast Series with Aetna: Presented by Microsoft
25 Jan 2011 History of Advertising...Rewritten
24 Jan 2011 The Ad Club Annual Meeting
15 Dec 2010 Essentials of Account Management
14 Dec 2010 CMO Breakfast Series with Zipcar
22 Nov 2010 CMO Breakfast Series with the Boston Celtics
09 Nov 2010 Ad Club Book Club: ANYWHERE with Emily Nagle Green
19 Oct 2010 Essential Communication Skills & Strategies
19 Oct 2010 CMO Breakfast Series with Liberty Mutual
07 Oct 2010 Ad Club Book Club: Marketing Lessons from the Grateful Dead, with Brian Halligan
30 Sep 2010 Ad Club Book Club: EMPOWERED, with Josh Bernoff
30 Sep 2010 Ad Club Book Club: Series Discount
29 Sep 2010 Creative Concepts
21 Sep 2010 CMO Breakfast Series with Jet Blue
26 Aug 2010 CMO Breakfast Series with Reebok
28 Jun 2010 CMO Breakfast Series: Brand Reputation Management
27 May 2010 CMO Breakfast Series: Growing Your Brand
05 Apr 2010 Foursquare & the Rise of Location-Based Social Networking
25 Feb 2010 CMO Breakfast Series: Reinventing Your Brand
01 Dec 2009 I Have To Make A What?
14 Oct 2009 CEO Roundtable: The Passionate Consumer ... Your Brand's Best Friend
23 Sep 2009 Creative Concepts
18 Sep 2009 Embracing Change: New Media & New Thinking
10 Sep 2009 Conversations and Connections: Lessons Learned on the Way from Intern to CEO
05 Aug 2009 All About Crowdsourcing
15 Jul 2009 The Ad Club TweetUp
12 May 2009 Creating a Brand in 0-90 Days using Social Media
16 Apr 2009 Social Media With Julie Hall

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