Selling Creative

  • 22 Mar 2011
  • 8:30 AM - 4:30 PM
  • RADISSON HOTEL BOSTON, 200 STUART STREET, BOSTON MA 02116
  • 12

Registration


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SELLING CREATIVE

Date: March 22
Time: 8:30 am-4:30 pm
Location: Radisson Hotel Boston
Trainer: Lou DiGiusto
Audience: Anyone that sells and presents creative ideas/work
Price: $495 member / $550 non-member

The goal of this 1-day training workshop is to help develop a consistent set of skills that result in superior presentations to internal or external clients. The training focuses on the importance of pre-selling ideas, and addresses common challenges such as jumping to executional thinking, dealing with clients that have pre-set expectations and working with a familiar, predictable business or brand.

Key Topics/Activities
  • Making creative ideas come to life for a marketing audience
  • Over 15 specific ways to sell an idea in under 60 seconds
  • Techniques that satisfy the questioner
  • Techniques for thinking quickly on one’s feet
  • Techniques for turning negatives into positives
  • Techniques for creating a single-minded focus for all presentations
  • Techniques for opening/closing

Space is limited. Register, today!

Have Questions about PD? Contact Clare Cox at clare@adclub.org


 
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