BOSTON- June 12, 2012 – The Massachusetts Office of Travel and Tourism (MOTT) has selected Connelly Partners as its agency on record to further develop its brand and profile. The agency will coordinate MOTT’s advertising, design, digital, social media, and public relations.
Connelly Partners, which has held MOTT’s destination marketing contract since 2008, prevailed in a Request for Response process initiated in March. The contract has a maximum term of four years.
“MOTT is both a cornerstone brand and an incentive catalyst for Connelly Partners,” explains Steve Connelly, president and chief creative officer of Connelly Partners. “The business of tourism and the best ways to connect with people are changing at light speed and we are excited and proud that MOTT trusted us to keep them ahead of that change.”
This news follows the addition of several new business wins so far this year, including Best Doctors, Prove People Wrong, Sotheby’s Imprint, and al fresco All Natural.
About Connelly Partners:
Founded in 1999, Connelly Partners is a full-service advertising agency located in Boston. Clients include al fresco All Natural, Babson College, BJ’s Wholesale Club, Massachusetts Office of Travel and Tourism, Public Service of New Hampshire (PSNH), Samonsite, Stowe Mountain Resort, Tufts Health Plan, and Salem Five. For more information please visit connellypartners.com.
The Massachusetts Office of Travel & Tourism (MOTT) is the state agency dedicated to promoting Massachusetts as a leisure-travel destination. An integral part of the state’s economy, tourism generates more than $915 million in state and local taxes and $14.4 billion in travel related expenditures and supports 121,500 in-state jobs. www.massvacation.com