January 23, 2009
By Chris Reidy
That's one message from Connelly Partners, the Boston advertising
agency that's been hired to help develop the all-important voting Web
page for the "2009 Miss America Countdown to the Crown," which
culminates this weekend in Las Vegas. In the precision of the action
verb, actor Mario Lopez (right) will emcee the extravaganza, which airs
on the TLC cable channel.
In a press release, Connelly Partners said: "This year, the TLC channel
reinvented the American tradition into a four-week (airs once a week)
reality series called 'Countdown to the Crown.' This is also the first
time the public chooses the Miss America winner. Each week the
contestants from the 52 (sic) states live together on the Queen Mary
luxury ocean liner and face a series of team and individual
competitions to help them prepare for the pageant - and prove they have
what it takes to be the next Miss America. The 'top 15' will be chosen
and given golden sashes Friday night and those selected will move onto
the finals where Miss America will be announced live on TLC from Planet
Hollywood in Las Vegas Jan. 24."
Connelly Partners said that it was asked by Discovery, TLC's parent
company, to "bring their Web concepts to life by building, testing, and
deploying the online voting mechanism."
Here's hoping that Alicia Zitka, the Massachusetts entrant in the competition, wins a golden sash and does the Bay State proud.