PJA Advertising + Marketing Named As Agency of Record for Westlake Ace Hardware

  • 07 Mar 2012 10:22 AM
    Message # 850331
    Deleted user


     PJA Advertising + Marketing Named As Agency of Record for Westlake Ace Hardware, Country’s Largest Ace Hardware Dealer

     

    BOSTON… PJA Advertising + Marketing (PJA) has been named agency of record for Westlake Ace Hardware, according to agency President, Mike O’Toole. The Lenexa, Kansas-based account was won after a national review of agencies. Billings for the account were not disclosed.  

    The account was previously split between Barkley Advertising in Kansas City, Mo. and Bozell, headquartered in Omaha, Neb.

    Westlake Ace Hardware is a chain of 88 neighborhood stores throughout the Midwest and is the largest member of the Ace Hardware Cooperative giving the company access to over 70,000 items.

    Working with Westlake Ace Hardware’s Director of Customer Relationship Development, Liz Benditt, Vice President, Marketing, Jonathan Swiskow, and COO, Rob Easely, PJA’s responsibilities will be focused predominantly on driving store traffic through innovative and creative integrated campaigns.

    Commenting on the selection of PJA, Westlake Ace Hardware COO Rob Easely said, “From the start PJA demonstrated a keen understanding of our business and a commitment to truly innovative approaches. Their early thinking around how they’d help drive customer acquisition for Westlake Ace Hardware from both a strategic and creative approach convinced our team that PJA was the right choice.”

    President of PJA, Mike O’Toole said of the account win, “Westlake Ace is a great specialty retailer with enviable customer loyalty. We're excited to integrate digital and social channels with database marketing to get Westlake's story out there and help them hold their own against the big box stores.


    About Westlake Ace Hardware

    Westlake Ace Hardware was founded in 1905 and today operates 88 neighborhood hardware stores in Missouri, Kansas, Nebraska, Iowa, Oklahoma, Texas and New Mexico. Westlake is the largest member of the Ace Hardware Cooperative, giving the company access to over 70,000 items. Westlake product categories include traditional hardware categories such as fasteners, tools, plumbing and electric supplies and paint. Westlake also offers a wide range of lawn & garden products and operates large Garden Centers adjacent to many of its stores. For more information, visit www.westlakeacehardware.com

     

    About PJA Advertising + Marketing

    PJA Advertising + Marketing likes to figure out the hard stuff. We serve a global roster of consumer and btob clients through full-service offices in Boston and San Francisco. A fully integrated agency with a digital core, PJA is recognized for being a six-time Top BtoB Agency of the Year winner building marketing campaigns that solve business problems for clients like Brother International, Trend Micro, Infor, Boston Scientific, TE Connectivity, Bio-Rad and Limelight Networks. For more information, visit www.agencypja.com

    -30 –

     

    CONTACT:       Greg Straface

    Vice President, Business Development

    PJA Advertising + Marketing

    617-492-5899                                                                        

    gstraface@agencypja.com     

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