WELCOME TO THE JUNGLE: ALLEN & GERRITSEN RETAINED BY LOS ANGELES ZOO TO PROMOTE ITS NEW “LAIR” REPTILE HOUSE
New campaign will feature Guns N’ Roses rock star Slash and legendary actress Betty White
Watertown, MA (February 9, 2012) undefined Allen & Gerritsen (a&g), recently ranked number one in the United States by Advertising Age as “Best Place to Work” in Marketing and Media, today announced that it has been partnered with Los Angeles Zoo to promote the Zoo’s newest exhibit, the “LAIR.” a&g was solicited for its assistance for the project based on its creativity, innovative ideas, and expertise in advertising for non-profit organizations.
The LAIR (Living Amphibians, Insects and Reptiles), is scheduled to open in early March 2012 and will house over 60 species from around the globe. The world’s largest amphibian, the Chinese giant salamander will live in a mountainside stream with underwater viewing while several species of tiny brightly colored poison dart frogs will inhabit lush vivaria. Scorpions and centipedes will give visitors chills while a swamp will house an endangered species of crocodile found in Southeast Asia. Finally a dazzling array of snakes will include the Mang Shan viper from the mountains of China, the green mamba, a fast slender arboreal snake from Africa and the Bushmaster, the largest venomous snake of the Americas. LAIR will also feature Care for Conservation, a special exhibit where zoo guests can view behind the scenes activities of zoo staff caring for young reptiles and amphibians as well as conservation programs in which the Los Angeles Zoo is involved.
Allen & Gerritsen’s team will work with the L.A. Zoo to build and expand awareness of the LAIR, drive traffic to the zoo, and create a strong social media community around both the Los Angeles Zoo and the LAIR itself through a multi-faceted media campaign starring Greater Los Angeles Zoo Association (GLAZA) Co-Chairman Betty White and GLAZA Trustee Slash.
"The LAIR allows visitors to encounter wildlife in a way that no film, Television, or website can capture," said John Lewis, Zoo Director. "We’re confident that Allen & Gerritsen’s creativity and innovation will help foster those encounters as we continue to grow not only the LAIR, but also the Los Angeles Zoo and Botanical Garden.”
"People have always been fascinated by exotic animals and the worlds they inhabit – and we are no different," said Andrew Graff, CEO of Allen & Gerritsen. "We are inspired by the Los Angeles Zoo’s efforts to educate the public and to preserve wildlife, and look forward to creating unique and lasting ways to promote the LAIR."
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About Allen & Gerritsen
Allen & Gerritsen (a&g) is a 27-year-old advertising agency with an entrepreneurial spirit. Always focused on what’s next, we view the agency as a lab, incubating ideas to build business (including our own media channels like #Techi). a&g is ranked number one by Advertising Age a Best Place to Work Top 50 Independent advertising agencies in the US and named a Best Place to Work in Massachusetts by both the Boston Globe and the Boston Business Journal. Our client roster is comprised of a mix of consumer and BtoB brands, including: The Boston Celtics, Bright Horizons Family Solutions, Comcast, D’Angelo Grilled Sandwiches, Hannaford Supermarkets, MFS Investment Management, Ninety Nine Restaurants, Papa Gino’s, WBUR, Partnership for a Drug Free America, Raymond Corporation (a division of Toyota Industries Corporation), Toy State, Waters Corporation and Zildjian.
About the Los Angeles Zoo
The Los Angeles Zoo and Botanical Gardens is located in Griffith Park, where it hosts over 1.5 million visitors each year. The Zoo is home to a diverse collection of 1100 animals, many of which are rare or endangered. Exhibit highlights include Elephants of Asia, Campo Gorilla Reserve, Komodo dragon, koala and more. The Zoo is actively engaged in the conservation of California condor, mountain yellow-legged frog and peninsular pronghorn. For additional information, please visit www.lazoo.org.
About the Greater Los Angeles Zoo Association
For nearly five decades, the private, non-profit Greater Los Angeles Zoo Association, founded in 1963, has funded exhibits, plant and animal species conservation, capital projects, and education and community outreach programs at the Los Angeles Zoo, an international leader in the preservation of endangered species and a conservation center for the care and study of wildlife. GLAZA also builds and invests endowment funds and operates five essential departments on behalf of the Zoo, including development, publications, membership, volunteers and oversight of the Zoo's food/retail concessions. There are currently 72,000 GLAZA member households representing more than 300,000 adults and children, the largest membership base of a cultural organization in Los Angeles, and a volunteer corps of over 700.
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