Mullen Hires Sean Corcoran as SVP, Director of Digital Media and Social Influence

  • 13 Dec 2011 2:17 PM
    Message # 772646
    Deleted user
    MULLEN HIRES SEAN CORCORAN AS SVP, DIRECTOR OF DIGITAL MEDIA AND SOCIAL INFLUENCE

    Former Interactive Marketing Analyst at Forrester Group Joins Agency to Lead Media Strategy in the Digital Space



    BOSTON, Mass., December 12, 2011 - Mullen today announced that Sean Corcoran has joined the agency as SVP, Director of Digital Media and Social Influence, following three years of service as the Senior Analyst for Interactive Marketing at Forrester Research. Corcoran is a leading authority on digital marketing, social media and agency structure, who has worked with marketing clients in a range of different industries and with a cross-section of digital pure play and integrated marketing agencies to understand and capitalize on the business effects of technology change. Corcoran has recently worked with large-scale, innovative brands, including MasterCard, L’Oreal, Novartis, Johnson & Johnson, Crayola, MTVN and Mars to help shape digital (social, mobile, video) marketing strategies. He has also authored many forward- thinking reports, including: "No Media Should Stand Alone" and "Embedding Social Media into the Marketing Mix."

    “I’m tremendously excited about Sean coming on board to run digital media and social influence,” said John Moore, Chief Media Officer at Mullen. “His Forrester background makes him a unique asset and embeds in Mullen one of the preeminent thinkers in a space that is keeping CMOs up at night. We look forward to Sean creating a new vision and helping our clients navigate critically important channels like social, mobile and gaming, to name just a few.”

    “Integrating different media silos is an imperative for marketers to succeed in the digital era,” said Corcoran. “And to do this at Mullen – with its hyperbundled approach to integrating creative, media, and technology, along with its stellar portfolio of clients such as Google, Zappos, and JetBlue – makes the opportunity even that much more exciting.”

    In addition to his experience as an analyst with Forrester, Corcoran was previously an Integrated Account Director with the agency Carat, where he was responsible for digital and traditional media strategy for brands that included Philips, Motorola, RadioShack, Hyatt Hotels and Tracfone Wireless.

    At Mullen, Corcoran will play a cross-discipline role. He will lead the digital and social media practice within the agency’s mediahub group, which provides a full range of media planning and buying services. He will also be a key strategic resource for integrated teams that include creative and social media practitioners across all agency disciplines.


    About Mullen

    Mullen is a full-service, “hyperbundled” agency, integrating disciplines from creative to digital marketing, public relations and social influence, media planning and buying, mobile marketing, direct response and performance analytics. Mullen specializes in working with thought leader brands, including Google, JetBlue, Zappos, LivingSocial, Barnes & Noble/NOOK, Planet Fitness, Match.com, Timberland, MassMutual, Olympus, FAGE, U.S. Department of Defense and Alberto Culver’s TRESemmé. Mullen has been named to the Advertising Age Agency A-List and as one of Fast Company’s Most Innovative Companies. Headquartered in Boston, Massachusetts, the agency operates offices in North Carolina, Detroit and Pittsburgh. Mullen is an independent brand within the Interpublic Group of Companies (NYSE:IPG). For more on Mullen, please visit www.mullen.com, twitter.com/mullenunbound or www.facebook.com/mullenunbound.

     

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