Bellissimo! Allen & Gerritsen Named Agency of Record for Papa Gino's Incorporated

  • 13 Dec 2011 9:39 AM
    Message # 772480
    Deleted user



    FOR IMMEDIATE RELEASE


    BELLISSIMO!  ALLEN & GERRITSEN NAMED AGENCY OF RECORD FOR PAPA GINO’S INCORPORATED

    Agency will support more than 370 Papa Gino’s and D’Angelo Grilled Sandwiches locations across New England

     

    WATERTOWN, MA (December 13, 2011) - Allen & Gerritsen (a&g), recently ranked number one in the United States by Advertising Age as “Best Place to Work” in Marketing and Media, today announced that it has been named the advertising agency of record (AOR) for Dedham, MA based Papa Gino’s Incorporated.  Papa Gino’s Inc. is the parent company of New England's leading quick service Italian restaurant chain and the premier regional sub sandwich chain:  Papa Gino’s and D’Angelo Grilled Sandwiches.  a&g was selected, without a formal agency review, based on its forward thinking, innovative ideas, and proven experience and track record in the restaurant industry.

    Allen & Gerritsen’s team of expert food & beverage advertisers will work with Papa Gino’s Inc. to build and expand brand and product awareness, boost the company’s digital presence and build a strong social media community around both Papa Gino’s and D’Angelo.

    Papa Gino's began in 1961 as a single East Boston pizza shop called Piece O’ Pizza, and D’Angelo Grilled Sandwiches originally opened its doors as Ma Riva's Sub Shop in Dedham, MA in 1967.  Today, with almost 200 D'Angelo Grilled Sandwiches restaurants and nearly 170 Papa Gino's restaurants, the brands serve over 13 million guests annually, enjoying tremendous loyalty from both employees and guests. Together, D'Angelo and Papa Gino's share a commitment to provide high-quality products, attentive service, clean, convenient, attractive restaurants, and a premium value for every guest.

    "We were very impressed by the insight, creativity and expertise shown by the a&g team," said Pete Bell, Chief Marketing Officer for Papa Gino’s Inc.  "
    We’re confident that our partnership with a&g will give us a solid foundation as we grow the business for both Papa Gino’s and D’Angelo."

    "We are honored to have the opportunity to work with two of New England’s most beloved brands," said Andrew Graff, CEO of Allen & Gerritsen. "At a&g we have a dedicated team of ‘foodies’ ready to bring our knowledge to Papa Gino’s and D’Angelo.  We are exhilarated to combine this passion with our advertising, marketing and digital expertise to help drive additional growth and success for Papa Gino’s, Inc."


    For more information about a&g, including a comprehensive creative portfolio and client roster, please visit
    www.a-g.com, become a fan on our Facebook page, or follow @AllenGerritsen on Twitter.

    ####

    About Allen & Gerritsen

    Allen & Gerritsen (a&g) is a 26-year-old advertising agency with an entrepreneurial spirit.  Always focused on what’s next, we view the agency as a lab, incubating ideas to build business (including our own media channels like #Techi).  a&g is ranked number one by Advertising Age a Best Place to Work Top 50 Independent advertising agencies in the US and named a Best Place to Work in Massachusetts by both the Boston Globe and the Boston Business Journal. Our client roster is comprised of a mix of consumer and BtoB brands, including:  The Boston Celtics, Bright Horizons Family Solutions, Comcast, D’Angelo Grilled Sandwiches, Hannaford Supermarkets, MFS Investment Management, Ninety Nine Restaurants, Papa Gino’s, WBUR, Partnership for a Drug Free America, Raymond Corporation (a division of Toyota Industries Corporation), Toy State, Waters Corporation and Zildjian.


    About Papa Gino's Inc.

    Papa Gino’s, Inc. based in Dedham, Massachusetts, Papa Gino’s, Inc. is the parent company of Papa Gino’s and D’Angelo Grilled Sandwiches.   Papa Gino’s, Inc. operates more than 370 company-owned and franchised Papa Gino’s, D’Angelo and dual-location restaurants and employs more than 5,000 people.  Both D’Angelo and Papa Gino’s are committed to providing high-quality products, attentive service, clean, convenient, attractive restaurants, and a premium value experience for every guest.  The company culture, which is characterized by its values, a strong work ethic and the fair treatment of people, includes a large number of people who have spent their entire working lives in these restaurants, keeping the passion for excellence alive. For more information about Papa Gino's, Inc. and its brands, please visit www.papaginos.com


    Contact:

    Andrew Mastrangelo
    Director, Corporate Communications
    Direct - 781.972.1826
    Mobile - 339.237.0801
    amastrangelo@a-g.com

    Last modified: 14 Dec 2011 8:53 AM | Deleted user
 

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