BOSTON, Mass., September 12, 2011 - Setting the stage for the next decade of growth at Mullen, the agency announced today that Alex Leikikh has been promoted to President of the Boston headquarters office. Leikikh, who joined Mullen in June of 2009 as Managing Partner, Director of Account Service, has been a key figure in the recent success of the agency that has won it recognition among the elite marketing organizations in the world. Leikikh takes over the President title at the direction of Joe Grimaldi, who had been President/CEO and will now become Chairman/CEO.
“Alex is a winner who’s proven himself to be a talented, courageous and effective leader,” said Grimaldi. “He commands the respect of his partners in Boston and of the entire company. I have total confidence that Alex and his partners will continue to build on the agency’s legacy of exceeding expectations and on our momentum of the last several years.”
Grimaldi has been with the agency for 28 years and has been President for 14 years and CEO since the agency became part of the Interpublic Group of Companies (NYSE: IPG) in 1999. He assumed leadership of the agency from its founder, Jim Mullen. In his Chairman/CEO role he will establish future goals and strategies for Mullen and will continue as the key agency liaison with IPG, ensuring profitability and charting investments and resource utilization.
In his new role, Leikikh will lead the day-to-day operations of Mullen’s Boston headquarters in pursuit of the agency’s mission and values. Under his account service leadership, the agency has experienced consecutive years of +20% growth, including winning the highly coveted Zappos business, the equally desirable JetBlue account, the Barnes & Noble brand and innovative NOOK line of e-readers, the fast-growing FAGE Greek yogurt brand, and multiple assignments from Google, among others. Leikikh and his partners on the Mullen management team have also led a talent boom that has attracted top strategic, creative and technology professionals from leading agencies nationwide. The agency’s business growth, elevated creative profile and commitment to innovation won it recognition this year as a Fast Company Most Innovative Company in Advertising & Marketing and as a member of the prestigious Advertising Age Agency A-List.
“Together with my partners here, we are maniacally focused on developing and growing the country’s most creative and innovative advertising agency,” said Leikikh. “We have enormous talent across so many disciplines – social, digital, analytics, PR, media and, of course, creative – and we’ve proven that our most successful ideas for clients are born from the smashing together, or hyperbundling, of our best cross-discipline brains. We hire the best people in the country and we let them do their jobs in a carefully crafted environment – one which forces collisions, expects strong opinions, lacks hierarchy and puts a premium on street smarts. This place is special, and it’s not by accident.”
Leikikh came to Mullen from Fallon in Minneapolis, where his key account responsibilities included United Airlines, National/Alamo Rental Cars, Garmin and BMW. He was also previously with Leo Burnett in Chicago. On a personal note, Leikikh’s family came to the United States from the former Soviet Union when he was five years old. During his junior year in high school, Leikikh enlisted in the United States Army National Guard and completed his service upon graduation from Carleton College.
Mullen is a “hyperbundled” agency, integrating disciplines from creative to digital marketing, public relations and social influence, media planning and buying, mobile marketing, direct response and performance analytics. With an “unbound” approach to marketing, Mullen specializes in working with culturally relevant experiential brands, including JetBlue, Zappos, Barnes & Noble/NOOK, Google, FAGE, LivingSocial, Match.com, Timberland, Olympus and TRESemmé. Mullen has been named to the Advertising Age Agency A-List and as one of Fast Company’s Most Innovative Companies.Headquartered in Boston, Massachusetts, the agency operates offices in North Carolina, Detroit and Pittsburgh. Mullen is an independent brand within the Interpublic Group of Companies (NYSE:IPG). For more on Mullen, please visit mullen.com, @mullenunbound or facebook.com/mullenunbound.