BLITZ ANNOUNCES NEW PRESIDENT WITH EXTENSIVE AGENCY EXPERIENCE

  • 06 Sep 2011 1:06 PM
    Message # 693093
    Deleted user
    BLITZ ANNOUNCES NEW PRESIDENT WITH EXTENSIVE AGENCY EXPERIENCE
    Melissa Lea promoted to take post on interim basis

    BOSTON, MASS., August 29, 2011 – In a seamless transition for all of its clients, Blitz, the connections company, has named Melissa Lea interim president and member of its board of directors. Melissa has been with the agency for over a year and a half as senior vice president, and has helped shape the company’s connector business model; expanding the agency’s services beyond the core of media and PR to include the full-array of integrated communications solutions through fully vetted and aligned connections partners.

    Melissa steps into the role most recently held by Chris Perkins who drove the connector model strategy and is now moving into a client-side opportunity.

    “This is an exciting time for Blitz as we continue to grow as a connections company,” says Melissa. “I am thrilled to be given the opportunity to lead such a talented team and to interact even more deeply with our diverse and intelligent client base. We wish Chris luck on his exciting new opportunity and assure our clients that we will continue to provide them with the exemplary service and keen strategic insights they have come to expect from Blitz.”

    Melissa has over 20 years of experience at various agencies, giving her an intimate understanding of how to position clients for success. She has been instrumental in elevating and managing the Blitz brand and leading the search for outstanding connections partners. Melissa and the partners she has brought into Blitz’ network are responsible for many of the company’s recent new business wins. Prior to joining Blitz, Melissa co-founded a consortium-based marketing firm that attracted major national and regional clients. Melissa also served as executive vice president, director of business development at Mullen in which she led marketing and new business efforts for the IPG shop, and senior vice president of marketing at Arnold Worldwide in which she directed business development, agency marketing initiatives, and led the launch of the 20-office Arnold Worldwide Partners international network. Melissa began her career in New York City managing blue-chip clients at Scali, McCabe, Sloves and Grey Entertainment & Media. A graduate of Cornell University and Boston College Law School, Melissa is also a licensed attorney.

    Melissa’s appointment is effective immediately. Chris will remain with Blitz over the course of the next month to ensure a seamless transition. Melissa lives in Newton, Mass., with her husband and two children.

    ABOUT BLITZ
    Blitz, the connections company, develops innovative and powerful communications platforms that effectively connect people with brands in ways that stick. Founded in 1986 as a media planning and buying agency, today Blitz offers clients a full range of connections solutions including brand and business strategy; marketing and communications planning; campaign and creative development; identity and design; media strategy, planning, and buying across all channels; public relations and investor relations; events and promotions; direct marketing; field marketing and co-operative programs; and campaign testing, optimization, and analytics. Blitz works with an outstanding group of clients including Wendy’s, Carbonite, Kaspersky Lab, Feld Entertainment, American Repertory Theater, Boston Globe Media Group, WGBH, GrubHub, Uno’s, Gulfstream, Breville, Cumberland Farms, Myriad Genetics, Children’s Hospital Boston, IdeaPaint, BBK Worldwide, LogMeIn, and Sittercity. For more on Blitz, visit blitzconnects.com.
 

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