NFL PLAYERS Selects AMP Agency as Creative Agency of Record AMP Agency will provide brand consultation, creative development and promotional executions for NFL PLAYERS events and properties
(Boston, MA) – September, 6 2011 – NFL PLAYERS Inc., the exclusive licensing and marketing subsidiary of the NFL Players Association, has announced the hiring of AMP Agency, an integrated communications company. AMP Agency will be responsible for strategic and creative duties that include brand consultation for the NFL PLAYERS brand, and creative development and support for signature events and properties.
“NFL PLAYERS is excited to have AMP Agency as part of our creative team as we move forward with the strategic planning and execution of our exclusive events and properties,” said Christina Francis, NFL PLAYERS Vice President of Marketing and Events. “Our annual calendar has expanded to meet the expectations of our partners and players, and we are excited to enlist AMP Agency’s experience and expertise to assist in our growth.”
“We are proud to add the dynamic brand of NFL PLAYERS to our client roster,” said Gary Colen, CEO of AMP Agency. “As fans across the country are excited for the upcoming football season, we are just as excited to begin work supporting NFL PLAYERS in all of their upcoming initiatives.”
AMP Agency currently provides strategy and creative development for a number of Fortune 500 clients. With its “Insights-Inspired, Results-Driven” approach, AMP leverages key information to create compelling brand communications and experiences across a broad number of communication channels including social media, public relations, events, digital media and mobile.
NFL PLAYERS joins a lineup of sports marketing initiatives and partnerships currently handled by the agency which includes FootJoy, the Cleveland Indians and U.S. Cellular’s Major League Baseball in-stadium activations for the St. Louis Cardinals, Chicago White Sox and Milwaukee Brewers. Previously, AMP has worked with the NBC Olympics, the NFL on FOX, the NHL and USA Swimming.
About National Football League Players, Inc.
Formed in 1994, National Football League Players Inc. (NFL PLAYERS) is the exclusive licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable former NFL players, NFL PLAYERS “takes the helmets off” the players and facilitates the marketing of them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, NFLPLAYERS.COM, the company's official website, is part of the NFL Internet Network. Each year, NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and Internet. For more information, please visit NFLPLAYERS.COM.
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MVP Public Relations, LLC
About AMP Agency
AMP Agency is an integrated communications agency that specializes in developing innovative marketing solutions drawn from its history of “Insights-Inspired, Results-Driven” success across a full suite of marketing channels. For more information about AMP, visit www.ampagency.com.
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Senior Vice President, Account Management