June 15, 2011 – Cambridge, MA – A2aMEDIA has announced it has teamed up with Aerva, Inc. of Cambridge, MA to manage and control advertising and content on the 6,000 square-foot Mediamesh® facade, which will be going live later this month on the New York Port Authority Bus Terminal in Times Square. Mediamesh is a powerful new next-generation display technology, comprised of a patented stainless-steel architectural woven mesh panels, imbedded with premium LEDs, which deliver high resolution motion graphics. Aerva’s technology will be responsible for screen layout, scheduling, remote media control, advertising/content deployment, as well as activity reporting.
A2aMEDIA’s Mediamesh installations combine the technology of digital billboards, the excitement and flexibility of online media, and the visual appeal of broadcast media to deliver a powerful viewer experience. The transparency and breathability of the innovative “woven metal curtain mesh” will preserve the external view of the terminal’s unique architectural elements. Additionally, using 80 percent less power than conventional LED displays, Mediamesh is significantly more environmentally responsible than traditional LED display products. Mediamesh was invented, patented and is manufactured by GKD (Duren, Germany) and ag4 (Cologne, Germany).
In selecting Aerva, Kevin Beaulieu, CTO of A2aMEDIA said, “Aerva’s technology is a great fit for A2aMEDIA’s high-profile display on the New York Port Authority Bus Terminal. Our demanding specifications and need for a diverse feature set in scheduling and display management, as well as alerts and reporting were met by Aerva technology. In addition, Aerva’s interactive platform spans web, mobile and social media. It will be of great interest to our advertisers who want to execute multi-channel campaigns.”
“Aerva is proud to power A2aMEDIA’s revolutionary Mediamesh facade on an iconic building in New York City. A2aMEDIA and its advertisers and sponsors will find a state-of-the-art technology in Aerva’s platform, AerWave, to extend the reach of their messaging with interactive applications, advanced display layout, scheduling and reporting,” said Sanjay Manandhar, CEO of Aerva, Inc.
A2aMEDIA’s facade installation on the Port Authority Bus Terminal is part of a long-term aesthetic upgrade to the terminal, and it brings exciting advertising opportunities for a variety of regional and national brands.