BLITZ LAUNCHES PR PRACTICE

  • 11 May 2011 9:34 AM
    Message # 588745
    Deleted user
    Boston agency adds public relations to its in-house expertise with industry veteran

    Boston, Mass., May 11, 2011
    – Blitz, the connections company, announced today that it has added strategic communications to its in-house service offering. The new practice within the 25-year old agency is focused on public relations and social media. MaryBeth Vrees, an award-winning media, public relations, and marketing veteran is leading the group as VP, director of strategic communications.

    “We know clients value strategic communications and now, more than ever, they seek unparalleled PR and social media expertise,” said Chris Perkins, president. “Adding this practice area was a critical step in reinforcing our ability to provide clients holistic marketing solutions. MaryBeth has an extraordinary background, boundless energy, and the skill to lead and grow an exceptionally successful PR practice. True to our connections model, she will collaborate closely with top industry talent to provide customized solutions. It’s the best of both worlds for clients and an exciting development for Blitz.”

    “Our mission is to connect people with brands in ways that stick,” adds MaryBeth. “This new practice area expands our ability to make these connections even deeper through one-on-one customer engagement and the third-party credibility that only strategic communications can bring. We will focus on creating a provocative stream of connectivity through public relations, social media, crisis communications, experiential communications, reputation management, media and presentation training, and investor communications services.”

    With over twenty-years experience, Vrees most recently rebranded, repositioned and re-launched American Water for the $2.5B company’s initial public offering. She also created an executive media training course, training over 400 people coast to coast, including a 2008 U.S. Presidential candidate. MaryBeth spent the first half of her career in television news as an anchor and reporter at TV stations across the country. She has developed leading-edge public relations, advertising and marketing strategies for clients such as Borders and Ford, and managed internal communications at America Online (AOL). She has won over 90 awards and received an Emmy nomination.

    About Blitz
    Blitz, the connections company, develops innovative and powerful communications platforms that effectively connect people with brands in ways that stick. Founded in 1986 as a media planning and buying agency, today Blitz offers clients a full range of connections solutions including brand and business strategy; marketing and communications planning; campaign and creative development; identity and design; media strategy, planning, and buying across all channels; public relations and investor relations; events and promotions; direct marketing; field marketing and co-operative programs; and campaign testing, optimization, and analytics. Blitz works with an outstanding group of clients including Wendy’s, Carbonite, Kaspersky Labs, Feld Entertainment, American Repertory Theater, Boston Globe Media Group, WGBH, GrubHub, Uno’s, Gulfstream, Breville, PerkStreet Financial, Cumberland Farms, Myriad Genetics, Children’s Hospital Boston, LogMeIn, and Utah Office of Tourism. For more on Blitz, visit blitzconnects.com.
 

© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
Facebook Twitter Linkedin Instagram YouTube
Powered by Wild Apricot Membership Software