First Independent Trading Desk to Sign with DAA-Approved Regulatory Service Provider
Timothy Anderson Flink, VP of Global Data Operations at Adnetik commented, “We take consumer privacy very seriously. Launching the Evidon Assurance platform in the United States is the first step of our multinational privacy strategy by demonstrating compliance with the DAA program. Adnetik operates in a growing number of countries outside of the United States. The Evidon Assurance platform will allow us to support privacy self-regulation in these additional markets as their own self-regulatory guidelines are established. Ultimately, Adnetik will be prepared to give consumers choice and control over their data wherever we do business.”
Evidon is the first company designated by the Digital Advertising Alliance as an Approved Provider of compliance services for the Self-Regulatory Principles for Online Behavioral Advertising (Principles). This includes the ability to deliver the Advertising Option (or Forward I) icon on behalf of companies who are participating in the self-regulatory program. The company’s Assurance Platform is operating at scale, delivering the Advertising Option Icon and corresponding notice in more than five billion monthly advertising impressions across the Internet for leading brands.
“Adnetik’s joining our dossier of clients represents a number of different firsts for the industry self-regulatory program,” said Scott Meyer, founder and CEO of Evidon. “Adnetik is the first major independent trading desk, as well as the first trading desk operating its own real-time bidding technology with existing and growing international plans. We see them as a strategic partner and we’re thrilled to be working with their team.”
Adnetik recognizes Evidon as the leading technology company that enables online advertising transparency through its leadership role in the Open Data Partnership (ODP) alliance. The ODP of online behavioral advertising companies gives consumers access and control over the information companies have collected about their interests, directly from an ad impression or publisher site, which uses Evidon’s platform.
Selected by the Digital Advertising Alliance to power its online behavioral advertising self-regulatory program, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into and control over how their information is used online. By empowering consumers and earning their trust, businesses build their brands, participate in OBA with confidence and generate Evidon results. For more information, please visit: www.evidon.com.
Adnetik, formerly a division of Havas Digital, became an independent digital media-trading desk in December of 2009. The company has since established operations in six countries, including the United States, the United Kingdom, Mexico, the Netherlands, Spain and Brazil. Using real-time bidding Adnetik’s Audience Investment Management (AIM) aims to maximize the performance of an advertiser's online audience investment by trading media and data assets between portfolios of advertisers and publishers in order to efficiently distribute each ad impression on behalf of each advertiser. For more information, please visit www.adnetik.com
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