Proprietary Systems Drive Independent Digital Media Trading Desk
AIM Index ensures the performance of an advertiser’s investment in digital media by categorizing the inventory seen within the exchanges on the basis of 35 proprietary attributes. These attributes include (partial list):
“They key to successfully invest in advertising is to harness data that is unique to the advertiser or process information that is unknown to competitive buyers and combine it with the relevance of the Web property where the ad is placed,” added Mr. Montes.
What makes AIM Index unique?
“Adnetik is committed to developing technology that maximizes the performance of an advertiser’s investment in media. We do not just overlay our services on top of someone else’s technology. Service will always be a cornerstone of our company as will technology. The proper balance of both ensures we maximize our clients advertising assets,” concludes Mr. Montes.
Adnetik, formerly a division of Havas Digital, became an independent digital media-trading desk in December of 2009. The company has established operations in six countries, including the United States, the United Kingdom, Mexico, the Netherlands, Spain and Brazil. Using real-time bidding Adnetik’s Audience Investment Management (AIM) AIMs to maximize the performance of an advertiser's online audience investment by trading media and data assets between portfolios of advertisers and publishers in order to efficiently distribute each ad impression on behalf of each advertiser.