• 23 Mar 2011 1:28 PM
    Message # 551956

    Former Strategic Leader at The Martin Agency Joins Innovative Boston Agency to Lead Brand Planning and Performance Strategy Group

    BOSTON, Mass., March 21, 2011 undefined Mullen today announced that Kristen Cavallo will join the agency as Chief Strategy Officer, a key leadership role in guiding the company’s Brand Planning and Performance Strategy Group. Cavallo will be a member of Mullen's Boston office Executive Committee, which establishes strategic vision, growth planning and company operations. Cavallo comes to Mullen from The Martin Agency, where she was Senior Vice President, Planning and Development and a key contributor to the agency’s outstanding creative and business performance in the past 10 years.  


    "Kristen is an amazing leader possessing a modern and progressive view of strategy and planning, has a proven knack for winning over peers, clients and prospects, and knows how to impact the direction of an ambitious agency," said Mullen President and CEO Joe Grimaldi. "We were looking for a catalyst who, through a special blend of skill and personal qualities, would elevate the performance of our increasingly successful Boston leadership team. There's no question we will be more successful with her."


    “I've been given the rare gift to work for back-to-back companies with integrity, great work and an unwavering belief in collaboration,” said Cavallo. “I'm inspired by Mullen’s forward-thinking approach to creativity, weaving social influence, mobile marketing, PR and performance analytics into their cross-functional team. It’s hard to tell the different disciplines apart. They finish each other's sentences."


    Cavallo has been SVP, Planning and Development at Martin for the past six years. She first joined the agency as SVP, Group Planning Director in 1998, following a Brand Planning engagement at Arnold. Cavallo has been a strategic leader for numerous major brands, including BMW, Timberland, Volkswagen, Coca-Cola, Kohler, Charles Schwab and Miller Brewing. She won several industry honors for her work on VW, Timberland and Vanilla Coke. In her role as development leader, Cavallo was instrumental in helping Martin become one of the fastest-growing agencies, winning new business from Walmart, Pizza Hut, Expedia, Microsoft, LivingSocial, Mentos, BFGoodrich, Kraft and Johnson & Johnson, among others.


    Cavallo joins Mullen at a time when the agency has enjoyed significant business growth and earned a number of industry accolades. Mullen grew significantly in 2010 with Zappos, JetBlue, Qwest, FAGE and Foxwoods, among others, joining the agency’s roster of clients. Mullen has recently been recognized as an Advertising Age A-List Agency and as one of Fast Company’s Most Innovative Companies in Advertising & Marketing.   



    About Mullen

    Mullen is a full-service, “hyperbundled” agency, integrating disciplines from creative to digital marketing, public relations and social influence, media planning and buying, mobile marketing, direct response and performance analytics. With an “unbound” approach to marketing, Mullen specializes in working with culturally relevant experiential brands. Agency clients include JetBlue, Zappos, Olympus, Alberto Culver’s TRESemmé, FAGE, LivingSocial,, Timberland, Four Seasons Hotels and Resorts, MassMutual, General Motors, U.S. Department of Defense, Stop & Shop/Giant, CSX, HSBC and LendingTree. Mullen has been named to the Advertising Age Agency A-List and as one of Fast Company’s Most Innovative Companies. Headquartered in Boston, Massachusetts, the agency operates offices in North Carolina, Detroit and Pittsburgh. Mullen is an independent brand within the Interpublic Group of Companies (NYSE:IPG). For more on Mullen, please visit, follow us on Twitter at or like us on Facebook at


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