Boston-based Connelly Partners announced today that Taunton, MA-based MooBella Inc., creator of the multi-patented and fully-automated Ice Creamery, turned to the agency for web-site redesign (www.moobella.com), print advertising creation and social expertise in designing and executing a branded YouTube channel (www.youtube.com/MooBellaInc) centered around MooBella’s 2010 launch of machines throughout Massachusetts and the Northeast. With the MooBella Ice Creamery, consumers can choose from 96 possible combinations through a computer touch screen, and in three easy steps, make their own fresh, delicious ice cream from a menu of two varieties (Premium and Light), twelve flavors, and three mix-ins, including favorites like chocolate chips, cookies n’ cream and M&M’s ®.
“This brand is about to explode onto the regional ice cream scene and it’s thrilling as an agency to be able to have a hand in MooBella’s rising popularity,” said Steve Connelly, President and Chief Creative Officer of Connelly Partners. “MooBella adds to the growing number of digital clients that again shows Connelly Partners is one of the few agencies to experience continual growth in the past year.”
Connelly Partners’ creative and digital teams conveyed MooBella Inc.’s brand platform on the new web site, depicting the shock and amazement consumers feel upon making their own ice cream for the first time. Startled and surprised expressions of consumers provide lively imagery on www.moobella.com, while copy and other site features tout other benefits, including the many flavor combinations available, the speed in which the ice cream is created (customized in under 40 seconds), and the health benefits associated with the product.
According to Dave Peters, Vice President of Sales and Marketing at MooBella, Inc., Connelly Partners’ was an easy choice for the redesign and rebranding of the company’s website and marketing materials, “Connelly Partners’ are well known for their creative approach to design, which worked well with our innovative product. The firm understood the MooBella Ice Creamery and exceeded all of our expectations in capturing consumer response.”
MooBella ice cream is made with 100% all natural, real dairy ingredients, is kosher, rBGH free, and its premium contains at least 1/3 less fat and calories than other leading premium ice cream brands. The MooBella Ice Creamery has been designed to be extremely simple for customers to operate and is also very space efficient, taking up less than 10 square feet – about the size of a household refrigerator. Recently featured in major national media including forbes.com and the Wall Street Journal, MooBella has garnered significant attention as it embarks on a regional launch which will introduce its Ice Creamery machines to a variety of food service operations including schools, museums, corporations, and medical centers. Current machine locations include Northeastern University and the Massachusetts College of Art in Boston, MA as well as the Worcester Polytechnic Institute in Worcester, MA, Boston Medical Center, Boston, MA, UMass Medical Center in Worcester, MA, North Shore Medical Center in Salem, MA, South Shore Medical Center in South Weymouth, MA, and, Rhode Island Hospital in Providence, RI.