Straight up: Elite advertising booze-schmooze
Gets it shaken at: Pimped-out conference rooms
and swank spots city-wide, like Bond (250 Franklin Street, Boston,
Stirs things up: Monthly, by invite only
You'll fit in if: You thought Mad
Men was a reality show.
Ill-advised icebreaker: "Sorry, I forgot my cards."
If you plan to be a player in the local advertising world,
consider ClinkedIn your key to the corner office with a view of the bigwigs. An
under-30 club established last April by trade organization The Ad Club,
ClinkedIn brings together "rising stars" to network with one another and rub
elbows with senior executives, says Anand Chopra-McGowan, the Club's
26-year-old director of development. In an industry where social networking
(the IRL kind) is key to making "it" happen, this is where ambitious go-getters
thicken their rolodexes over stiff martinis and flowing champagne. Yeah, the
image of the cocktailing social scenester isn't exactly an unfounded stereotype
in this industry: "The kind of person attracted to advertising is usually a
social person anyway," laughs Chopra-McGowan. "When we say ‘ClinkedIn,'
definitely nobody in the ad industry is confused. It's like, ‘Oh yeah, clinked
[means] drinks!' " To maintain the group as an in-crowd assemblage of the young
who's who, ClinkedIn requires new prospects be nominated by one of the 50 or so
existing members. But Chopra-McGowan adds that, since the still-new
organization hasn't yet reached critical mass, they're open to entertaining
"up-and-coming talent" who check out the website (adclub.org/clinkedin) and
drop a line touting their assets. You might not get an immediate invite to some
of the more intimate gatherings, like this month's cheese and champagne social
in a Hill Holliday board room, but as they say in any line of work, it's at
least a foot in the door. "We want to keep it a little exclusive, but have a
little fun with it," says Chopra-McGowan. Exclusive and fun: it's funny how the
ad world always manages to sell itself. Click Here for the Complete article.