Zappos Taps Mullen as Creative Shop

  • 27 Sep 2009 3:51 PM
    Message # 223269
    Anonymous
    More Than 100 Shops Competed for in Online Retailer's Red-Hot Review

    Sept. 24, 2009

    NEW YORK (AdAge.com) -- Following a much-watched review that ultimately encompassed more than 100 shops, Zappos has selected Interpublic Group of Cos.' Mullen as its creative agency.

    "It was a very difficult decision, as we were talking to some agencies that were best in class," said Aaron Magness, a Zappos executive who ran the review for the marketer. "We're really excited about moving forward with this partnership."

    Read the full story at http://adage.com/article?article_id=139267 -- Natalie Zmuda
 

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