BOSTON,
AUGUST 11, 2009 – 360 Public Relations (www.360publicrelations.com) has
expanded its digital practice with the hiring of Cynthia Gordon as Vice
President of Digital & Social Media. Gordon previously served as Vice
President of New Media & Integrated Marketing for NBC Universal’s
resort division, and brings significant social media and consumer brand
experience to 360PR.
During
her tenure with NBC Universal Orlando, Gordon developed the Universal
Moms™ program, which included engaging a core group of influencer moms
whose insights helped refine the resort’s offerings. She was also
responsible for online programming such as iVillage Live, and led the
integration of digital and social media strategies into marketing campaigns for
several high-profile launch announcements, including The Simpsons RIDE™
and The Wizarding World of Harry Potter™.
“Having
been brand side in a new media role, Cindy brings a broader view of social
media as a driver of integrated marketing campaigns and, at the same time, is a
hands-on practitioner with valuable in-the-trenches social media
experience,” explained 360PR Managing Director Laura Tomasetti.
In
addition to entertainment and lifestyle brand experience, Gordon spent three
years working in the QSR industry, as Director of Global Communications for
Dunkin’ Brands. She also served as a brand communications
consultant at KPMG International. Earlier in her career, Gordon worked
agency side at Golin/Harris, as the Account Director for Chrysler Corporation,
and on food brands such as NutraSweet.
Gordon
and 360PR Digital Media Manager Elicia Basoli will collaborate on social media
training for 360PR clients. Gordon will also lead a cross-agency team of
digital enthusiasts, fostering the sharing of digital and social media best
practices across account teams and the delivery of actionable insights to
clients.
“There
is great power in social influence marketing and so much to gain by making
social media a strategic part of every marketing initiative,” commented
Gordon. “When you seamlessly and purposefully integrate both the
social and the physical into your communications ecosystem, you are more likely
to spark an authentic conversation that gets and keeps people’s
attention.”
360PR
Digital & Social Media Services
360PR
has been recognized with numerous industry awards and honors for its work in
social media. With roots in the video game industry – and staff
working closely with influencers and enthusiasts in online communities since
the agency’s founding in 2001 – 360PR was in early on the social
media movement and has led numerous successful social media campaigns for major
brands. 360PR digital and social media services include: influencer
identification and outreach; the agency’s signature Blunch™ events,
bringing brands and bloggers face-to-face; online cause initiatives and
contests; content strategy and development; podcast, online video, blog,
microsite, and fan page production and administration; social media training;
and, monitoring.
About
360 Public Relations
360
Public Relations is a consumer specialist agency passionate about helping
brands cultivate fans. 360PR’s staff are immersed in the media and
communities online and off that reach and engage influencers and consumers
directly. In addition, the 360PR
MomSquad™ imbues client campaigns with a real parent perspective. Based
in Boston, 360PR is a founding member of Converge™, a national network of
leading public relations agencies. For more information, visit www.360publicrelations.com and read
the agency’s blog at www.360PRBlog.com.
BRITTANY WELCH • 360 PUBLIC
RELATIONS, LLC
Senior Account Executive
140 Clarendon Street • Boston, MA 02116
P: 617-585-5785 • M: 857-753-6753 • F: 617-585-5789
bwelch@360publicrelations.com
www.360publicrelations.com • www.360prblog.com