Boston, May 11, 2009 –The
Greater Boston Food Bank has launched a new marketing campaign designed
to underscore the increasing presence of hunger in the Commonwealth and
motivate the general public to donate what they can to fight the
problem. Created by Holland-Mark the, “Hunger is Here” campaign
leverages the invasive tone of stenciled street art to announce that
hunger is closer than we think—it's at Fenway, it's in every
neighborhood, it's sitting next to us on the train.
The
campaign appears on bus sides, billboards, newspapers, and according to
agency CEO Chris Colbert, may show up in some unexpected places. “The
challenge with hunger is that you can't see it and therefore some don't
believe that it really impacts their world,” says Colbert. “The
creative approach allows us to boldly debunk that view in surprising
ways.”
“The strong design and equally strong copy of the
‘Hunger is Here' campaign are critical to The Food Bank's ongoing
efforts to educate the public about the issue of hunger, The Food
Bank's role in providing food to hundreds of hunger-relief
organizations, and the role that everyone can play in the fight to end
hunger, particularly during these difficult economic times,” says
Jennifer Ebisemiju, Director of Marketing at The Greater Boston Food
Bank. “We are honored to have been given an opportunity to partner with
the dedicated team at Holland-Mark and thrilled with the outcome.” The
awareness campaign ultimately directs potential donors to helpfighthunger.org where they are encouraged to donate as little as $5 to help end hunger in Eastern Massachusetts.
The campaign launched in April and will run through the remainder of the year.
Contact:
Chris Colbert
617.448.3832
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