AMP Agency Named Agency of Record for Rally Labs' Hangover Remedy, Blowfish

  • 03 Sep 2013 3:00 PM
    Message # 1380716
    Anonymous member (Administrator)

    AMP Agency Named Advertising Agency of Record for Rally Labs’ Blowfish for Hangovers

    Agency will Partner with Innovative Hangover Remedy to Help Expand Brand’s National Presence

    NEW YORK, NY (August XX, 2013) undefinedAMP Agency, an integrated marketing agency, announced today that it has been named the agency of record for Rally Labs, maker of the morning-after hangover remedy, Blowfish.

    With an effervescent formula that includes aspirin and caffeine, Blowfish is the proven hangover remedy sold nationwide at CVS and Duane Reade. Serving as the agency of record, AMP Agency will help the brand evolve its go to-market strategy with an integrated marketing campaign centered on stimulating consumer conversations both online and offline.

    “We’re very excited to be partnering with AMP to further spread Blowfish’s message of ‘owning the night and saving the day’ nationwide,” said Brenna Haysom, Founder & CEO, Rally Labs. “AMP had all the qualities we were looking for in a partner – strategic, creative, entrepreneurial – and we felt that their content-driven approach aligned perfectly with the spirit of the Blowfish brand.”

    To align the brand with real-time consumer conversations around the relevant topics of drinking and hangovers, Blowfish and AMP Agency are launching a national study and creating an online experience to provide insight into drinking and hangover behaviors based on real-time, social listening. Additionally, AMP will execute national sampling programs to support all digital efforts, which include content marketing and social strategy.

    “Rally Labs’ Blowfish is the ideal company to partner with,” said Gary Colen, CEO at AMP Agency. “It’s an innovative brand who shares our desire to push the limits in the social and digital space.”

    The account will be managed by AMP Agency’s New York office.

    For more information about AMP, including a creative portfolio and client roster, please visit http://www.ampagency.com/, become a fan on Facebook, or follow @AMP_Agency on Twitter.

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    ABOUT RALLY LABS’ BLOWFISH

    Brenna Haysom saw her share of late nights and workday hangovers during a ten-year career in finance. Recognizing the need for a truly effective hangover remedy, she decided to put her Harvard MBA to good work, providing a solution that no pharmaceutical company had ever done right. After extensive research on all aspects of hangovers and hangover relief, the Rally Labs team finally found a formula that did the trick fast and Blowfish was created.

    ABOUT AMP AGENCY
    AMP Agency is a strategic, full-service, integrated agency with offices in Boston, New York, and San Francisco. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands we partner with.

 

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