MEDIAHUB/MULLEN NAMED MEDIA AGENCY-OF-RECORD FOR CONSTANT CONTACT

  • 06 May 2013 12:32 PM
    Message # 1286588
    Deleted user
    Award-Winning Online Marketing Company Selects mediahub to Lead National Media Planning and Buying Initiatives

    Boston, MA, May 6, 2013 mediahub/Mullen has been named the new media agency-of-record for Constant Contact®, Inc. (NASDAQ: CTCT) following a competitive review. mediahub will be responsible for national media planning and buying across a range of media types as Constant Contact looks to support brand awareness and drive customer acquisition for its award-winning online marketing services. More than half a million small businesses, nonprofit organizations and associations use Constant Contact’s suite of online marketing tools to create and grow relationships with their customers. Constant Contact is a leader in its industry, currently ranked #179 on Deloitte’s Technology Fast 500. 

    “We love working with fast-moving, innovative and creative companies and Constant Contact is just that sort of organization,” said John Moore, Chief Media Officer at mediahub/Mullen. “By coupling big insights with big ideas, we think we can create powerful media content that will fuel Constant Contact’s continued growth.” 

    “mediahub demonstrated a creative approach to media, a strong analytics capability and a compelling vision undefined all of which we see as critical drivers of success,” said Christopher M. Litster, Senior Vice President, Sales and Marketing at Constant Contact. “We are confident that the team at mediahub will be a strong partner to our organization.” 

    The Constant Contact media agency review began in January of this year under the guidance of the search consultancy Pile and Company.

    mediahub’s responsibilities will include national media planning and buying for multiple media types, including TV, print and radio.

    About Constant Contact, Inc.

    Constant Contact wrote the book on Engagement Marketing™ undefined the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company’s online marketing tools to generate new customers, repeat business and referrals through email marketing, social media marketing, event marketing, local deals, digital storefronts and online surveys. Only Constant Contact offers the proven combination of affordable tools and free KnowHow, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.

    About mediahub/Mullen:

    mediahub is the media planning and buying group within Mullen, a “hyperbundled” agency, integrating disciplines from creative to digital marketing, media planning and buying, mobile marketing, public relations and social influence, design, CRM and performance analytics. mediahub is a media organization that works with forward-thinking brands to develop media programs that consumers seek out, share and talk about. Simply put, we believe that ideas, intelligence and integration are the three levers that unlock inspiring media platforms. mediahub clients include JetBlue, National Geographic Channels, Timberland, Match.com, LivingSocial and Bose. mediahub is a two-time OMMA/Mediapost Agency of the Year for Media Planning & Buying and a key factor in Mullen’s recognition as a Fast Company Most Innovative Company and as a two-time Advertising Age A-List Agency. The agency is headquartered in Boston and is an independent brand within the Interpublic Group of Companies (NYSE:IPG).
 

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