BLITZ MEDIA NAMES DIRECTORS OF MARKETING AND INNOVATION
BOSTON, MASS. March 19, 2013-- Melissa Lea, President & CEO of Blitz Media
announced today that Kerryann Driscoll has been elevated to Director of
Marketing and Pat LaCroix has been promoted to the newly created position of
Director of Innovation.
"Kerryann and Pat have the right experience combined with a sense of
ownership and pride in Blitz Media," said Lea. "As an employee owned
company, they have a stake in the success of our clients and our people."
As Director of Marketing, Kerryann will have a role in shaping the company¹s
strategic direction and oversee all marketing and business development
activities. She previously held the role of Group Account Director. She has
extensive experience building fully integrated marketing and communications
programs and brings over 12 years of agency and client-side marketing
experience to Blitz Media.
As Director of Innovation, Pat will lead cross channel and department
integration and drive agency innovation and expertise across current and
emerging media platforms.
"We have recently seen an uptick in new business wins, which has energized
the team at Blitz Media," said Lea. "The possibilities of what Kerryann and
Pat can accomplish are adding to this energy and excitement at the agency."
203 Crescent Street Waltham, MA 02453 781.247.7100 blitzmedia.com
Prior to joining Blitz Media as Group Director, Pat led media teams at
Arnold MPG and mediahub from Mullen on accounts such as Fidelity, Goodyear,
National Geographic, Barnes & Noble NOOK, Lending Tree, The Hartford and
Blue Cross Blue Shield.
Prior to joining the agency, Kerryann was a Blitz client serving as the
Chief Marketing Officer at OptHome, where she served as a company
spokesperson and oversaw the company¹s brand development, public relations
strategy, and media placement. Previous client-side experience includes
RE/MAX of New England, the Muscular Dystrophy Association, and
CircleLending, a start-up that was eventually acquired by Virgin.
About Blitz Media
Blitz Media is a strategically oriented, analytically driven media planning
and buying agency. It develops innovative and powerful communications
strategies that connect brands with consumers in ways that deliver results.
Founded in 1986, Blitz offers clients a full range of online and offline
communications solutions. Services include marketing and media strategy,
media planning and buying, media partnerships and sponsorships, and campaign
testing, optimization and analytics. Blitz serves a variety of clients
including Wendy¹s, Ringling Bros. and Barnum & Bailey Circus, Disney on Ice,
Breville, Carbonite, Tivoli Audio, IdeaPaint and Boston Children¹s Hospital.
For more information, visit www.blitzmedia.com