Integrated Marketing Veteran, Pamela Neville, Joins AMP Agency as Vice President of Account Management

  • 12 Feb 2013 1:12 PM
    Message # 1206894
    Deleted user
    Integrated Marketing Veteran, Pamela Neville, Joins AMP Agency as Vice President of Account Management
    
Seasoned Marketer to Help Lead AMP’s Client Services Team

    BOSTON– February 11, 2013 – AMP Agency, an integrated marketing agency, announced the hiring of Pamela Neville as VP, Account Management. In the role, Pamela will help lead the account management groupundefinedresponsible for driving growth for clients via effective strategic marketing programs while building and mentoring the account management team.

    Pamela joins AMP Agency with over 15 years of marketing experience with expertise in digital. Her award-winning experience includes leading strategy and program execution for various Fortune 500 companies via CRM, brand sweepstakes, national advertising campaigns, gaming and search across digital, mobile and social platforms.

    “Pamela’s hire is a prime example of the agency’s commitment to provide clients with strategic thinking and flawless program execution,” said Gary Colen, CEO of AMP Agency. “With her impressive background and experience in exceeding clients’ objectives, Pamela will undoubtedly impact clients’ businesses while continuing to foster strong teams.”

    Prior to AMP, Pamela worked at Digitas, driving growth for a variety of clients via effective strategic marketing programs. At Digitas, she managed multiple client relationships, including: Liberty Mutual Insurance, Procter & Gamble, Bank of America, Buick and OnStar. Most recently, as Digitas’ Vice President of Marketing for the Liberty Mutual account, Pamela led a motivated and cohesive team of 40+ members across marketing, creative, analytics and media to outperform clients’ key metrics. Pamela also brings significant expertise in the financial services sectorundefined receiving her MBA from New York University’s Leonard N. Stern School of Business and working as a Marketing Associate at Citibank. Separately, Pamela founded and managed a profitable web design firm, specializing in small business and family websites.

    “I am excited about the opportunity to work with such talented people on an amazingly varied group of Fortune 500 brands,” said Pamela. “The enthusiasm and energy at AMP is contagious, and I am psyched to dive in and help bring Integrated Marketing Campaigns to our client partners.”

    For more information about AMP, including a creative portfolio and client roster, please
visit www.ampagency.com, become a fan on Facebook, or follow @AMP_Agency on Twitter.

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    About AMP Agency
    AMP Agency is an integrated communications agency that employs an “Insights Inspired, Results Driven” approach to conceive, develop and implement innovative marketing solutions across a range of channels. All recommendations AMP makes are inspired by consumer insights and a deep understanding of all media channels and powered by an agency-wide spirit of integration and creativity. Our client roster is comprised of industry leaders including Hasbro, Maybelline New York, Samsonite, Intel, Princess Cruises, NFL PLAYERS and Ansell Healthcare.

    Contact:
    AMP Agency
Matt Rainone, 617-837-8240
Senior Manager, Integrated Marketing mrainone@ampagency.com


 

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