Partnership Provides Clients with the Ability to Dynamically Optimize Creative for Ads Running Through the Audience Investment Management (AIM) System.
BOSTON and LONDON (October 25, 2011) – Today Adnetik and Cognitive Match, creators of the Dynamic Creative Targeting platform, announced a partnership to enhance the capabilities of the Audience Investment Management (AIM) system for display advertising. Building on AIM’s ability to help advertisers buy targeted display ads on an impression by impression basis, this new collaboration offers a real-time dynamic creative solution that targets different versions of creative to each user with the goal of increasing engagement, reach and overall campaign performance.
Edward Montes, CEO of Adnetik, commented, “Partnering with Cognitive Match is the next step toward accomplishing the Adnetik mission of maximizing an advertiser’s investment in media. Leveraging Cognitive Match’s Dynamic Creative Targeting platform in conjunction with the AIM targeting system provides marketers with a breakthrough for driving greater display ad performance.”
Using Cognitive Match’s Dynamic Creative Targeting platform, Adnetik will enable advertisers to increase acquisition and reach for both brand and performance campaigns. Combined with Adnetik’s sophisticated targeting tools, advertisers can easily increase the effectiveness of their online display advertising campaigns.
Alex Kelleher, CEO and Founder of Cognitive Match said, “Marketers are now successfully targeting the right audience profile with their display ad campaigns, but they still don’t know what elements within the creative are eliciting response from individual users. The collaboration between Adnetik and Cognitive Match means that advertisers can now target the right audience with the right creative at the right time. Every stage of the campaign lifecycle is now optimized.”
Advertisers who work with Adnetik can now easily turn on dynamic creative for their display ad campaigns.
Founded in 2009 and funded by Groupo ISP out of Barcelona, Spain, Adnetik is an independent advertising technology company that provides its partners and clients with tools and services to more effectively plan, purchase, measure and deliver digital media. Adnetik operates in the United States, United Kingdom, Spain, the Netherlands, Mexico and Brazil. In 2010, the company received the DPAC Award for Best Targeting Technology for its Audience Investment Management (AIM) real-time targeting system. For more information about Adnetik, visit www.adnetik.com .
About Cognitive Match
Cognitive Match is the world’s leading provider of Dynamic Creative Targeting™ in display ads and onsite content for agencies, advertisers and publishers – helping companies like Financial Times, Steve Madden and Net-A-Porter maximize the return on their digital marketing spend. Cognitive Match uses machine learning and psychology to maximize the relevance of each visitor’s experience, resulting in improved visitor engagement, conversion and revenue. The company recently won the TechCrunch Europa Award for Best Advertising & Marketing Technology. For more information about Cognitive Match, visit www.cognitivematch.com.