Snack Factory Selects AMP Agency to Launch “Bold & Spicy” Line of Pretzel Crisps®

  • 19 Sep 2011 12:09 PM
    Message # 703297
    Deleted user

    In Bold New Partnership, Snack Factory Selects AMP Agency to Launch “Bold & Spicy” Line of Pretzel Crisps® AMP Agency will provide creative and media services in support of Pretzel Crisps® new Bold & Spicy category of flavors

    (Boston, MA) – September 19, 2011 – Spicing up their marketing approach, Snack Factory, makers of the world’s first spreadable pretzel cracker, Pretzel Crisps®, has announced the hiring of AMP Agency, a Boston-based integrated communications company. AMP will be responsible for creative and media duties aimed to drive mass awareness around the launch of the new Bold & Spicy Pretzel Crisps® category, which includes the wildly popular Buffalo Wing and the new Jalapeño Jack and Chipotle Cheddar flavors.

    “The new Bold and Spicy category is more than just a line extension,” said Perry Abbenante, Vice President of Marketing for Pretzel Crisps®. “By expanding the Pretzel Crisps® portfolio to include the Jalapeño Jack and Chipotle Cheddar flavors, we hope to reach a new group of consumers. The AMP partnership enables us to introduce these new offerings in a creative and exciting way, while helping to build increased interest among current users.”

    “We are thrilled to be working with Pretzel Crisps®, a brand that has boldly redefined the snacking category,” said Gary Colen, CEO of AMP Agency. “We are excited to spice up the web with a flavorful creative campaign that will drive awareness of the new Bold & Spicy flavors and encourage consumers to visit the deli section of their local supermarket.”

    AMP Agency currently provides creative and media services for a number of Fortune 500 clients. With its “Insights-Inspired, Results-Driven” approach, AMP leverages key information to create compelling brand communications and experiences across a broad number of communication channels including social media, public relations, events, digital media and mobile.

    About Snack Factory
    Based in Princeton, New Jersey, Snack Factory was founded in 2004 by snack food pioneers Sara and Warren Wilson. From their humble start selling funnel cakes at county fairs, the couple went on to create New York Style Bagel Chips and Pita Chips (sold to RJR Nabisco in 1992). Today, Snack Factory is reinventing the pretzel category with the world’s first spreadable pretzel cracker, Pretzel Crisps®. For more information, please visit or become a fan on Facebook at Pretzel Crisps®. Rethink your pretzel!


    Jessica Harris,
    Director, Public Relations
    Snack Factory
    Twitter: @ PretzelCrisps

    About AMP Agency
    AMP Agency is an integrated communications agency that specializes in developing innovative marketing solutions drawn from its history of “Insights-Inspired, Results-Driven” success across a full suite of marketing channels. For more information about AMP, visit


    Matt Jacobs,
    Director, Strategic Marketing
    AMP Agency
    Twitter: @AMP_Agency

  • 27 Jul 2012 7:43 AM
    Reply # 1021132 on 703297
    Aaron, I am totally blown away by you hnrioong me by sharing my experience with your readers! You are correct when you say that the initial cost of engagement is higher when a brand goes for a more personalized effort and I also agree that the effort can really pay off or the brand.In this case, Pretzel Crisps scored a 1-2 punch.. I'll buy the product regularly.. but I'll also continue to talk about them very favorably going forward ! The brand's investment will continueto reap benefits for them long after my snack goodies are gone.This post totally made my week Aaron, thank you so much![] Reply:May 1st, 2011 at 5:55 amMy pleasure Jean, I love sharing and sharing cases and experience like this is a great way for other companies to learn. So lucky to be able to learn this from you. I got connected with some other people that Pretzel Crisps connected with too. Hopefully after this, more brands would be more personalize in their message rather than sending automated crap to everyone LoL!! Thanks for sharing the story with everyone []
  • 29 Jul 2012 12:25 AM
    Reply # 1024855 on 703297
    Well done sir. Prime example of siocal CRM in action.[] Reply:April 30th, 2011 at 4:34 amThank you sir![] Reply:April 30th, 2011 at 3:49 pmExactly! this company didn't require me to talk about them, they treated me so kindly that I wanted to talk about them! PR done well![] Reply:May 1st, 2011 at 5:56 amYou should be on their best customer wall []

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