Strategic Marketing Veteran Leon Barsoumian Joins Havas Digital's Media Contacts Unit as VP, Insights Director

  • 02 Aug 2011 4:15 PM
    Message # 668071
    Deleted user
    Boston - August 2, 2011- Media Contacts, the global digital media network of Havas Digital (, has named marketing veteran Leon Barsoumian as Vice President, Insights Director, the agency announced today.

    In this role, Barsoumian will oversee MC’s insights group, developing proprietary analyses and solutions across the agency’s Boston-based client group.

    Barsoumian joins Media Contacts from Digitas, where he led the analytics team that serviced 12 P&G brands across two offices. In addition he has led social analytics and insights projects servicing Merrill Lynch and Bank of America.

     “I'm excited by the energy and thoughtfulness that Leon brings to drive businesses forward, and his enthusiasm to continuously improve our results and offerings for clients,“ said Andrew Altersohn, President, Havas Digital North America.

    “Insights and fresh analysis are more important than ever to creating effective media strategies for brands, and with Media Contacts’ continued focus on this area, I look forward to making an immediate contribution to the group,” said Barsoumian.

    # # #

    About Media Contacts

    Media Contacts ("MC") is the global interactive media network of Havas Digital - the interactive division of Havas Media. MC provides data driven media solutions across all interactive channels: digital, direct response, relationship based media.

    MC brings together professional expertise, proven strategic insight, and Artemis®, Havas Digital advanced proprietary technology platform, to maximize impact of the advertiser's interactive media investment. Since 1997, and in 42 countries in 54 cities across Europe, North America, South America, Africa, Asia and Australia, Media Contacts has been the trusted partner of more than 400 clients, including the market leaders in many industries, such as Air France, Danone, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citröen, Repsol, Reckitt Benckiser, Sears, and Vodafone, amongst others.

    To learn more, please visit
  • 27 Jul 2012 1:39 PM
    Reply # 1021345 on 668071
    It's hard to give suggestions wohitut having a better idea of the purpose/agenda of your trip. Why did you choose India, and why Bombay (my father's birthplace, the name hasn't changed in everyone's minds yet)? Are you looking at local organizations or outposts of international ones or both? I do think it's good that you're spending three months. It's very hard to do anything in a week or two. In India you'll find a lot of people who understand Western interests and preferences very well. Indian NGOs are generally quite savvy at appealing to international donors, and quite used to people wanting to learn from them or help them, so sometimes you'll find that they have no interest in you unless you're someone important (or you have great connections). You may also discover that the class/caste system plays an important role in NGO and philanthropic work, just as it does in the rest of Indian society. I think you'll need to become very observant students of Indian culture and society to make the most of your trip - and to be able to make sound evaluations. I wonder if you found this to be true when you were in Africa, or if you have given it any thought. Cultural issues are huge in international development work - I'll just leave it at that for now.

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