Holland-Mark has been retained to build the Streamline brand experience and deliver on the “streamline” promise at every point of contact. The consultancy’s work to date has ranged from identity development to concepting the pre-flight, in-flight and post-flight touch points. Streamline’s Managing Director Mark Cestari shares, “Holland-Mark has been with us from the start, helping strategize both the model and how to create distinct and meaningful value for our travelers every step of the way. Preliminary feedback from customers has been overwhelmingly positive. They love the Streamline brand personality.”
“In this time-pressured world, Streamline is an ‘about time’ alternative for any business traveler. We’ve taken a lot of the pain points out of the typical air travel process to deliver a simpler, faster, better experience,” says Chris Colbert, CEO of Holland-Mark.
Streamline now flies daily between Boston/Hanscom and Trenton/Mercer Airport (about 35 miles north of Philadelphia). For more information, visit www.iflystreamline.com.
Holland-Mark is a strategic marketing consultancy focused on creating imperative brands. Clients include ACIS, Boston Magazine, Conde Nast, Guardian Life, Himmel Hospitality Group, MassMutual, Notch Brewing and Pearson Education.