Streamline Launches New Air Service Model:Start-up Engages Holland-Mark to Create 360° Brand Experience

  • 21 Apr 2011 9:33 AM
    Message # 574610
    Deleted user
    Boston, MA (April 2011) – Marketing consultancy Holland-Mark has been tapped by air service startup Streamline to launch the new secondary market carrier. A subsidiary of Charter Air Transport (OH), Streamline is an indirect air carrier offering executives and entrepreneurs an easier, simpler, no-hassle air travel experience by using secondary airports, smaller planes and an expedited booking and check-in process. The startup’s first daily route serves the Boston/Rte. 128 and Philadelphia/Trenton markets, flying between Hanscom Airfield in Bedford, MA and Mercer Airport in Trenton, NJ.

    Holland-Mark has been retained to build the Streamline brand experience and deliver on the “streamline” promise at every point of contact. The consultancy’s work to date has ranged from identity development to concepting the pre-flight, in-flight and post-flight touch points. Streamline’s Managing Director Mark Cestari shares, “Holland-Mark has been with us from the start, helping strategize both the model and how to create distinct and meaningful value for our travelers every step of the way. Preliminary feedback from customers has been overwhelmingly positive. They love the Streamline brand personality.”

    “In this time-pressured world, Streamline is an ‘about time’ alternative for any business traveler.  We’ve taken a lot of the pain points out of the typical air travel process to deliver a simpler, faster, better experience,” says Chris Colbert, CEO of Holland-Mark.

    Streamline now flies daily between Boston/Hanscom and Trenton/Mercer Airport (about 35 miles north of Philadelphia). For more information, visit www.iflystreamline.com.

     

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    Holland-Mark is a strategic marketing consultancy focused on creating imperative brands. Clients include ACIS, Boston Magazine, Conde Nast, Guardian Life, Himmel Hospitality Group, MassMutual, Notch Brewing and Pearson Education.


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