Former Executive Creative Directors at Grey NYC and R/GA San Francisco Bring Major Client Experience and Acclaimed Creative Portfolios to Key Roles in Mullen’s Continuing Evolution
BOSTON, Mass., April 20, 2011 — Mullen today announced that Perry Fair and Mauro Cavalletti have joined the agency as Co-Chief Digital Officers to accelerate transformation and innovation throughout the agency’s “hyperbundled” service model. Fair and Cavalletti join Mullen from Grey NYC and R/GA San Francisco, respectively, where they were Executive Creative Directors. At Mullen, they will report to Chief Creative Officer Mark Wenneker and will be deployed across a wide range of agency clients to develop breakthrough, multi-channel creative content and technology solutions.
Fair, who is the author of the iconic line “Don’t just watch TV, DirecTV,” has created highly acclaimed digital, social, mobile, video game and broadcast creative for DirecTV, as well as for Nissan, Gatorade, E-Trade and The NFL. At Grey, he was the top digital creative executive and was responsible for helping the agency win digital agency-of-record assignments from Ketel One and Hess. Fair’s previous agency credits include TBWA\Chiat\Day, where he was creative director; The True Agency; and Element79 in Chicago. At Chiat\Day, he launched the Nissan Z with original content created for EA Sports’ Need for Speed Undercover.
Cavalletti launched R/GA San Francisco in 2008 with a small group of people and has grown this office of the “Digital Agency of the Decade” into a thriving, full-scale operation. Cavalletti has more than 15 years’ experience in digital media and concept development at R/GA, as well as at two other highly renowned digital shops – AKQA and Organic. His client credits include decorated work for Target, IBM, HP, Nike, DirecTV and Mitsubishi. In addition to his digital creative portfolio, Cavalletti has a background in video & film production, product design and architecture.
“Mauro and Perry are going to make a great combo: nice guys who are interested in only one thing - helping Mullen get to places we’ve never been,” said Wenneker. “They’re going to be a great addition to our fast-growing and ever-evolving agency.”
“It’s a great time at Mullen: exciting clients hungry for inventive ideas, a talented team growing at a very fast pace, and a strong drive to innovation,” said Cavalletti. “There is momentum, and I am glad to be part of it. Perry and I have a desirable mission for any creative - take a team that is doing great work and help in moving it further. This will be a lot fun.”
Fair and Cavalletti named Chief Digital Officers at Mullen…page 2 of 2
“Why Mullen?” asked Fair. “Mullen is a great story of agency re-invention and integration. It has a great roster of clients and we’re going to have fun working together to continue their story and take it to new and interesting places.”
Mullen is a full-service, “hyperbundled” agency, integrating disciplines from creative to digital marketing, public relations and social influence, media planning and buying, mobile marketing, direct response and performance analytics. With an “unbound” approach to marketing, Mullen specializes in working with culturally relevant experiential brands. Agency clients include JetBlue, Zappos, Olympus, Alberto Culver’s TRESemmé, FAGE, LivingSocial, Match.com, Timberland, Four Seasons Hotels and Resorts, MassMutual, General Motors, U.S. Department of Defense, Stop & Shop/Giant, CSX, HSBC and LendingTree. Mullen has been named to the Advertising Age Agency A-Listand as one of Fast Company’s Most Innovative Companies. Headquartered in Boston, Massachusetts, the agency operates offices in North Carolina, Detroit and Pittsburgh. Mullen is an independent brand within the Interpublic Group of Companies (NYSE:IPG). For more on Mullen, please visit www.mullen.com, follow us on Twitter at twitter.com/mullenunbound or like us on Facebook at www.facebook.com/mullenunbound.