Alloy Completes Sale of AMP Agency to Current Management Team

  • 21 Apr 2011 8:52 AM
    Message # 574591
    Deleted user
    AMP Agency’s management team led by the original founder and CEO acquires all agency assets

    (Boston, MA) – April 20, 2011 – AMP Agency, an integrated digital and experiential marketing agency, announced today that the management team led by original founder and CEO Gary Colen has conducted a buy-out acquiring all agency assets from former parent company Alloy Media + Marketing. Effective immediately, AMP will operate as an independent agency headquartered in Boston. With the move, all employees will retain their roles with the agency.

    The transition to an independent agency provides AMP Agency with increased flexibility to service its growing roster of clients, including prominent companies and organizations such as Maybelline New York, U.S. Cellular, Genzyme, and Ansell Healthcare Products, LLC.  

    “We were thrilled at the opportunity to reacquire the agency and build upon the tremendous growth we’ve experienced with Alloy over the last ten years,” stated CEO Gary Colen. “Alloy has allowed us to acquire great talent that positions AMP for aggressive growth as an independent agency.”

    Over the past three years AMP has quickly grown its portfolio of digital marketing services with a focus on providing marketers a fully-integrated solution that includes media, search, social, mobile and cross-channel analytics all available under one roof.

    “It has been a great experience working with Gary and the entire AMP Agency team,” said Matt Diamond, CEO of Alloy. “Alloy has maintained a minority investment in the agency as we are excited and committed to AMP Agency’s long term success. AMP has a proven track record of providing clients with strategic guidance and thought leadership. They are well positioned to lead the charge in driving innovative digital strategies and solutions for their clients.”

    As part of the move AMP has opened an office in the heart of San Francisco’s Financial District where they will service key clients including Blue Shield of California and Princess Cruises. “We have 100 of the most talented employees and are elated to retain them. We’re excited to continue to fuel business locally in New England and extend our national footprint with the opening of our San Francisco office,” stated Colen.

    Petsky Prunier, LLC advised Alloy on the transaction.


    About AMP Agency

    AMP Agency is an integrated digital and experiential marketing agency that uses audience insights to build highly creative and engaging digital and experiential marketing solutions that drive measurable business results. For more information about AMP, visit



    Matt Jacobs /

    Marketing Director


    AMP Agency



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