Digitas Elevates Seven Leaders to EVP and SVP

  • 30 Jun 2010 10:54 AM
    Message # 373869
    BOSTON – June 30, 2010 – Colin Kinsella, President of Digitas North America (www.digitas.com), today announced seven executive promotions for the agency.  Two Digitas employees, Dan Beder and Norman DeGreve, have been promoted to the position of Executive Vice President, and another five have been promoted to the position of Senior Vice President: Michael Cohen, Marc Garbarini, Victor Lee, Thomas Meisner and William Seabrook.

    “All seven of these leaders have shown an incredible amount of talent, passion and drive,” said Kinsella. “Their hard work to drive brand and business results and the leadership they provide has been instrumental to the success of our clients and our agency.”

    The seven U.S. promoted leaders are as follows:


    >    Dan Beder, Marketing, Boston
    >    Norman DeGreve, Strategy & Analysis, Boston


    >    Michael Cohen, Strategy & Analysis, New York
    >    Marc Garbarini, Creative, New York
    >    Victor Lee, Marketing, Boston
    >    Thomas Meisner, Finance, New York
    >    William Seabrook, Creative, Stamford

    Dan Beder – Marketing

    Beder joined Digitas in 1996.  In his new role he will continue to help lead the Procter & Gamble account as well as partner with the other leaders of the Boston region to improve the quality of our work, the skills of our people and the efficiency of operations.

    Norman DeGreve – Strategy & Analysis

    DeGreve joined Digitas in 2001. He is deeply involved in the integration of strategy, media and analytics, and has been tapped by Publicis Groupe to participate in an effort to explore other value creation opportunities in the agency business.

    Michael Cohen - Strategy & Analysis

    Cohen joined Digitas in 2005. In his new role, he will be the S&A lead for the American Express relationship as well as the lead talent management for the capability.

    Marc Garbarini – Creative

    Garbarini joined Digitas in 2003. In his role, he partners with Lincoln Bjorkman on American Express initiatives, as well as the other leaders in the New York region to grow business and maintain client relationships.

    Victor Lee – Marketing

    Lee joined Digitas in 2004.  He has taken on an expanded role leading and driving innovation on many accounts including the newly won Goodyear account.  He also continues to lead the Branded Entertainment work Digitas creates for General Motors.

    Thomas Meisner – Finance

    Meisner joined Digitas in 2000. He serves as an integral partner on the leadership team to drive financial outcomes and mitigate risk. Thomas has built strong relationships with client procurement departments and other agency finance partners.

    William Seabrook – Creative

    Seabrook joined Digitas in 2004. He has built and shaped Creative in Stamford and will continue to evolve client relationships, win new business and provide creative inspiration to the staff.

    About Digitas
    Digitas is a leading global integrated brand agency, helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act:, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world’s only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

    Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577) is the world’s third largest communications group, the world’s second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals.

    www.digitas.com | Twitter: @Digitas | Facebook: Digitas Fan Page
  • 27 Jul 2012 1:10 PM
    Reply # 1021325 on 373869
    And this is where the trad agencies just don't get it. All they're lkooing for is mass audience sites where they can expose the web equivalent of 30s TVCs.Or maybe its businesses that don't get it. They need to cut their ad spend, stop giving money to the agencies who say the internet isn't mature enough to spend on .The agencies can whine all they want about poor metrics (honestly television, print metrics, hello?) and fractured online audiences.Meanwhile sensible businesses will be using a large portion of their former ad spend to develop websites which aren't marketing tools but operational portions of their business. From fulfillment through customer service. Enabling CRM (and better yet VRM) and interacting directly with their customers rather than wasting it on the agency go-betweens.
  • 01 Sep 2012 3:31 AM
    Reply # 1062165 on 1024542
    Ahoj, chcela by som sa ťa opfdtať, prečo me1š takfd hlas.Nie na tomto videu, ale na tom norme1lnom tvoojm. A tiež som sa chcela spfdtať, že sa chodedš niekam fotiť, keď me1š take9 fotky aj v tom kalende1ri a tak. Prosedm ozvi sa!

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