ISM Bolsters Creative Firepower

  • 12 Apr 2010 3:45 PM
    Message # 324034
    Deleted user
    ISM Bolsters Creative Firepower

    Amelie Loyot adds to travel expertise as Creative Director

    BOSTON, MA -- ISM, a Boston-based marketing consulting and communications
    company specializing in problem solving for premier travel and lifestyle
    brands, has announced the appointment of Amelie Loyot to Creative Director
    reporting directly to Bob Minihan, Executive Creative Director and Partner.

    For the last two years, Loyot developed online and offline campaigns as a
    consultant for clients and agencies such as Celebrity Cruises, Plymouth Rock
    Studios and Boston digital firm Oasis. Her experience also includes over a
    decade at Arnold Worldwide, where as an Associate Creative Director and Art
    Director she supervised and created fully integrated campaigns for such
    national brands as Royal Caribbean, RadioShack, Fidelity Investments, Stop &
    Shop, The Hartford, Ocean Spray, McDonald¹s and Franklin Gloves, among
    others.

    Loyot brings over 20 years of agency creative experience in broadcast, print
    and digital media to ISM and will lead creative development for clients
    including American Express, Emirates, Four Seasons Hotels and Resorts,
    Abercrombie & Kent Residence Club and the United Nations Foundation. ³ISM¹s
    focus on travel and lifestyle fits perfectly with my experience in a
    category I know and love well,² commented Loyot. ³I¹m looking forward to
    contributing to the agency¹s impressive portfolio.²

    ³We are so excited to add her to the team. Amelie has played on the biggest
    stages and done work that redefined the cruise category. And she thinks like
    we do: she knows that understanding the client¹s business problem is the
    most important part of the creative process,² explained Bob Minihan, ISM¹s
    Executive Creative Director and Partner.

    Loyot began her career at Ingalls Advertising in Boston where she worked her
    way up from the studio to the senior creative ranks.

    ISM has been creating stories that travel and innovating in the category
    since 1984. Founded as a consulting firm, today the company¹s services
    encompass all forms of digital and traditional marketing delivered by a
    unique and skilled team that has served on both the client side of the
    travel industry and in senior positions at some of the world¹s most
    recognized communications and branding agencies. Among the clients that have
    turned to ISM for its expertise are Abercrombie & Kent Residence Club,
    American Express, Barbados, Best Western, Emirates, Four Seasons Hotels and
    Resorts, Harley-Davidson and the United Nations Foundation. More information
    on ISM can be found at www.ismboston.com.

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