Schneider Associates and Cramer Marketing Team Up for Product Launch Thought Leadership Video

  • 31 Mar 2010 12:19 PM
    Message # 318344
    Deleted user
    Schneider Associates President Joan Schneider joined forces with Ann Cave, SVP at Cramer Productions and moderator, Maura Driscoll, to discuss trends, strategies and tactics for launching new consumer and B2B products. The interactive video discusses different types of launches, how to understand the emotional and rational aspects learned from consumer/customer segmentation, how to use imagery to trigger emotional responses, pointers for dealing with media fragmentation, as well as several other topics. Watch the video on Cramer Conversations.


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